Performance Marketing Head

Experience: 6+ Years (Agency experience mandatory)

About 8 Views

8 Views is a leading digital marketing agency in Hyderabad, empowering 300+ brands over the past 10+ years. Our 100+ strong team of experts has generated over ₹200 Million in revenue for our clients. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment.

Job Overview

We're seeking a strategic performance marketing leader with 6+ years of agency experience (mandatory) to head our performance marketing function. You will oversee multiple teams and Group Leads, drive departmental P&L, standardize processes, lead client strategy for enterprise accounts, and shape the future of performance marketing at 8 Views—while mentoring leaders and ensuring scalable, profitable growth across our brand portfolio.

Key Responsibilities

• Define and execute the performance marketing strategy across Meta Ads, Google Ads, and emerging platforms for the entire client portfolio—ensuring scalable ROI, efficient budget allocation, and measurable business outcomes.
• Lead, mentor, and scale a team of Group Leads, Managers, Associates, and interns; drive hiring, training, performance reviews, and career development to build a high-performance culture.
• Own client relationships for key enterprise accounts: lead strategic reviews, QBRs, escalations, and growth conversations—translating complex data into clear, actionable business recommendations.
• Partner with Business Development team to craft winning performance strategies for pitches, proposals, and client onboarding—contributing directly to agency revenue growth.
• Establish and enforce department-wide SOPs for campaign execution, tracking, reporting, and optimization; oversee implementation of advanced measurement frameworks (GA4, CAPI, server-side tagging, attribution).
• Drive innovation by testing new channels, ad formats, automation tools, and AI-driven strategies; stay ahead of platform updates, privacy changes, and industry trends to maintain competitive advantage.
• Manage departmental budget pacing, forecasting, resource planning, and tool/vendor negotiations; ensure operational efficiency and profitability across the performance vertical.
• Collaborate cross-functionally with Creative, Content, Strategy, and Tech teams to align on integrated campaigns and resolve high-priority escalations.

Requirements

• 6+ years in performance marketing at a digital marketing agency (mandatory), with minimum 2–3 years in a leadership role managing teams and client portfolios.
• Proven expertise scaling Meta Ads and Google Ads campaigns with strong, documented ROI across diverse industries
• Demonstrated experience managing teams; strong ability to delegate, mentor, and drive accountability across multi-layered teams.
• Advanced analytical proficiency in GA4, Google Tag Manager, Excel/Sheets, Looker Studio, and attribution tools; deep understanding of funnel optimization, segmentation, and incrementality.
• Hands-on experience with CRM platforms, marketing automation tools, and tracking infrastructure (mandatory).
• Exceptional client-facing skills: confident in C-level presentations, strategic negotiations, and translating performance insights into business growth.
• Strong business acumen: understanding of agency P&L, utilization metrics, and how performance delivery impacts overall agency success.
• Self-starter with high ownership, comfort with ambiguity, and ability to thrive in a fast-paced, experimental agency environment.