Acquisition Marketing Director

What We’ll Call You:

Acquisition Marketing Director

What We’re Seeking:

5280 Brands is on the hunt for an exceptional Acquisition Marketing Director to join our leadership team and drive the next phase of growth across our family of natural wellness brands: Orinoco (launching Q3 2025), R&R CBD, and Summit. This is a high-impact, high-visibility role where your expertise will directly influence our ability to scale and succeed in the competitive CPG e-commerce space. We’re looking for a visionary leader with a proven track record in building and executing successful e-commerce acquisition strategies, managing high-performing teams, and delivering measurable results.

As the Acquisition Marketing Director, you will own and lead our e-commerce acquisition strategy across a diverse range of channels. You will develop, implement, and manage data-driven ad campaigns on platforms such as Meta (Facebook and Instagram), Google (including Ads, Shopping, and YouTube), TikTok, X, Reddit, Pinterest, and emerging digital spaces. Beyond paid media, you will spearhead our influencer marketing program, creating impactful partnerships with creators that align with each of our brand’s values, and manage strategic partnership, including connected TV campaigns and podcast advertising.

This role is perfect for a dynamic, results-oriented professional who thrives in fast-paced environments. You’ll report directly to our Chief Revenue Officer and work closely with other marketing leaders to create and implement strategies that drive customer acquisition and brand growth. Beyond execution, you’ll play a critical role in shaping the future of our marketing team by identifying key hires, leading team members, and fostering a culture of innovation and excellence. This position will begin with a focus on hands-on execution to establish our customer acquisition strategies and drive immediate results. As the business grows, you will take the lead in building and managing a dedicated acquisition team, while maintaining a hands-on role to address key business needs. Simply put, we’re looking for a doer and a leader.

Why Join Us?

Joining 5280 Brands means becoming part of a passionate team committed to transforming the natural wellness industry. You’ll have the unique opportunity to work across several distinct brands, each with its own voice and mission, while enjoying the rewards of a highly competitive compensation package, including equity in the company after just 90 days of employment. This isn’t just a job—it’s a chance to lead, innovate, and leave a lasting impact on a rapidly growing organization.

If you’re a visionary marketer with exceptional leadership skills and a passion for natural wellness, we’d love to hear from you!

What You’ll Do:

• Lead E-Commerce Acquisition Strategy: Develop and execute a comprehensive acquisition/ad strategy across channels such as Meta (Facebook and Instagram), Google (Ads, Shopping, YouTube, and more), TikTok, X, Reddit, Pinterest, and other emerging platforms. Analyze performance data regularly to identify trends and optimize campaigns for maximum ROI.
• Oversee Paid Media Campaigns: Plan, manage, and optimize paid media campaigns, ensuring alignment with brand goals and delivering measurable results profitably. Conduct ongoing testing and experimentation to refine audience targeting and creative effectiveness.
• Drive Influencer and Partnership Strategies: Develop and manage influencer marketing initiatives, connected TV campaigns, and podcast sponsorships to expand the reach of our brands. Build long-term relationships with partners to amplify our voice and drive brand awareness.
• Develop and Scale Product Seeding & Ambassador Programs: Build and manage a comprehensive product seeding and ambassador program to increase brand awareness and organic reach. Identify and cultivate relationships with brand ambassadors, influencers, and community advocates to drive engagement and credibility.
• Guide Creative Development: Collaborate with internal and external creative teams to identify and produce high-performing assets tailored to each marketing channel. Ensure that all creative aligns with brand guidelines and resonates with target audiences.
• Manage Budgets and Timelines: Oversee marketing budgets for acquisition efforts, ensuring efficient allocation of resources and timely delivery of campaigns. Proactively identify opportunities to maximize value within budget constraints.
• Implement Data-Driven Decisions: Use analytics and insights to inform strategy, optimize campaigns, and provide regular reporting on performance metrics and ROI. Translate complex data into actionable insights that drive strategic adjustments.
• Collaborate Across Teams: Work closely with other marketing leaders, including retention and creative teams, to ensure cohesive and effective campaigns. Facilitate cross-functional alignment to ensure seamless execution of initiatives.
• Build and Lead the Acquisition Team: Act as the cornerstone of our customer acquisition efforts, executing strategies while identifying key roles to hire. Create a roadmap for team growth, establish clear KPIs, and lead team members to achieve their full potential.
• Oversee SEO and Organic Traffic Efforts: Develop and execute strategies to increase organic visibility and drive traffic through search engine optimization. Ensure content and technical SEO best practices are implemented across all web properties to maximize rankings and organic growth.
• Manage Affiliate and PR Efforts: Lead the development and management of affiliate marketing programs to drive customer acquisition. Oversee PR efforts to establish and maintain strong relationships with affiliates, media outlets, and other partners, amplifying brand credibility and reach.
• Stay Ahead of Trends: Continuously research and implement industry best practices and emerging trends to maintain a competitive edge in the market. Identify new platforms and opportunities to innovate and drive growth.

Why You’ll Select Us:

• $120,000 - $150,000 base salary
• Fully Remote.
• Granted company Stock Appreciation Rights after 90 days of employment.
• Company sponsored healthcare plan (medical, dental, and vision) - 100% of healthcare premium covered by the company (includes 100% dependent/domestic partner coverage).
• Pet insurance - 100% of the premium covered by the company.
• Generous retirement plan (401k with 8% company match).
• Unlimited paid time off upon request and approval.
• 16 paid company holidays annually.
• Employees receive free products across our family of brands for personal use.
• Family and friends discounts on all products.

Why We’ll Select You:

• High Level E-Commerce Experience: A proven track record of leading and executing customer acquisitions strategies for high growth CPG/e-commerce brands.
• Mastery of Paid Media and Channels: You bring deep expertise in managing ad campaigns across Meta, Google, TikTok, X, Pinterest, and other digital platforms. Your ability to leverage data for targeting and optimization is second to none.
• Influencer and Partnership Expertise: Your experience in designing and executing influencer marketing initiatives, connected TV campaigns, and podcast sponsorships adds a valuable dimension to our brand's growth.
• Strategic Vision and Execution: You have a proven ability to craft high-impact acquisition strategies that align with business objectives and deliver measurable results profitably. You excel at balancing high-level planning with hands-on execution, ensuring immediate impact while building for the future.
• Creative and Analytical Insight: You possess a rare combination of creative vision and data-driven precision, ensuring campaigns not only resonate with audiences but also achieve significant ROI.
• Leadership and Team Building: You have a demonstrated track record of building and leading high-performing teams, fostering growth, and creating an inspiring work environment. Your ability to lead and manage ensures the team’s success.
• Project Management Prowess: Your organizational skills are impeccable, enabling you to juggle multiple projects, manage timelines, and keep budgets in check without compromising quality.
• Innovative Problem-Solving: You thrive in dynamic environments, bringing fresh perspectives to challenges and staying ahead of trends to maintain a competitive edge.
• Passion for Wellness: Your enthusiasm for natural wellness aligns perfectly with our mission, and you’re committed to delivering solutions that empower people to live healthier, more fulfilling lives.
• Effective Communication Skills: You are confident and comfortable delivering marketing presentations and display excellent writing skills for marketing and internal communication.

Education, Experience, and Licensing Requirements:

• Bachelor’s degree or higher required.
• 7+ years of e-commerce / digital marketing advertising experience required.
• Experience with Meta ads, Google’s suite of products (Ads, Shopping, Youtube, Analytics, and more) TikTok, X, Reddit, Pinterest, Shopify, Triple Whale, Notion, Figma, Google Suite, Slack, and other marketing software required.
• Experience leading an acquisition marketing team is required.
• Experience leading agency partnerships is required.
• Copywriting skills/experience is required.
• Experience using AI for content/ad creation is a significant plus.

R&R is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other basis covered by applicable law.