Acquisition Marketing Director

What We’ll Call You:

Acquisition Marketing Director

What We’re Seeking:

5280 Brands is hiring a strategic, performance-minded Acquisition Marketing Director to lead customer acquisition across our growing portfolio of wellness and performance brands—including R&R CBD, Summit, and three new lifestyle brands launching in 2026: a wellness mocktail, an athletic supplement brand, and a nootropics supplement brand.

You’ll report directly to our CEO and own the full acquisition strategy across all five brands—leading paid media, influencer and affiliate marketing, social media, PR/events, and emerging growth channels. You’ll manage a growing team of channel specialists and serve as the connective tissue between strategy and execution—ensuring every campaign is aligned, on-brand, and built to scale.

You have a strong command of the full acquisition toolkit—from Meta, Google, and TikTok ads to influencer, affiliate, and events. You know how to build and scale campaigns across channels, test and iterate with purpose, and connect creative strategy to performance outcomes. You think in terms of CAC, LTV, and ROAS—not just clicks and impressions—and you bring a track record of driving efficient, profitable growth at pace. You’re just as comfortable building strategy as you are rolling up your sleeves to get a campaign out the door.

You’ll work closely with our Creative and Retention teams to bring campaigns to life across channels and guide execution across the funnel. You’ll also shape team structure and hiring strategy as we grow—building a world-class acquisition engine that balances speed, efficiency, and long-term brand equity.

This role is perfect for a marketing leader who thrives in fast-paced, multi-brand environments and knows how to drive profitable growth from day one. You’re a strategic operator with a hands-on mentality, a sharp analytical mind, and a proven track record of building and scaling acquisition programs that perform.

Why Join Us

This is a chance to lead the marketing engine behind one of the most exciting brand portfolios in wellness. You’ll be at the center of multiple category launches—building strategy, growing audiences, and executing campaigns that shape how our brands show up and scale.

At 5280 Brands, you’ll work alongside a high-performing team that values speed, results, and execution. We care about storytelling, but we care just as much about what actually converts. You’ll have real influence over how our brands go to market and grow in their first year and beyond.

We offer competitive compensation, equity after 90 days, and the chance to help define the marketing blueprint for a company built to scale. If you're a marketing leader who’s ready to move fast, think cross-channel, and help launch the next generation of wellness brands—we’d love to meet you.

What You’ll Do:

• Lead E-Commerce Acquisition Strategy: Develop and execute a comprehensive acquisition/ad strategy across channels such as Meta (Facebook and Instagram), Google (Ads, Shopping, YouTube, and more), TikTok, X, Reddit, Pinterest, and other emerging platforms. Analyze performance data regularly to identify trends and optimize campaigns for maximum ROI.
• Oversee Paid Media Campaigns: Plan, manage, and optimize paid media campaigns, ensuring alignment with brand goals and delivering measurable results profitably. Conduct ongoing testing and experimentation to refine audience targeting and creative effectiveness.
• Drive Influencer and Partnership Strategies: Develop and manage influencer marketing initiatives, connected TV campaigns, and podcast sponsorships to expand the reach of our brands. Build long-term relationships with partners to amplify our voice and drive brand awareness.
• Develop and Scale Product Seeding & Ambassador Programs: Build and manage a comprehensive product seeding and ambassador program to increase brand awareness and organic reach. Identify and cultivate relationships with brand ambassadors, influencers, and community advocates to drive engagement and credibility.
• Guide Creative Development: Collaborate with internal and external creative teams to identify and produce high-performing assets tailored to each marketing channel. Ensure that all creative aligns with brand guidelines and resonates with target audiences.
• Manage Budgets and Timelines: Oversee marketing budgets for acquisition efforts, ensuring efficient allocation of resources and timely delivery of campaigns. Proactively identify opportunities to maximize value within budget constraints.
• Implement Data-Driven Decisions: Use analytics and insights to inform strategy, optimize campaigns, and provide regular reporting on performance metrics like CAC, blended /channel ROAS, MER, LTV : CAC, AOV, CTR, and CVR. Translate complex data into actionable insights that drive strategic adjustments.
• Own Cross‑Channel Attribution: Create and refine a multi‑touch attribution framework that accurately credits each channel, using GA4, ad‑platform pixels, post‑purchase surveys, and incrementality testing to guide smarter budget allocation and sharper campaign optimization.
• Collaborate Across Teams: Work closely with other marketing leaders, including retention and creative teams, to ensure cohesive and effective campaigns. Facilitate cross-functional alignment to ensure seamless execution of initiatives.
• Oversee SEO and Organic Traffic Efforts: Develop and execute strategies to increase organic visibility and drive traffic through search engine optimization. Ensure content and technical SEO best practices are implemented across all web properties to maximize rankings and organic growth.
• Manage Affiliate and PR Efforts: Lead the development and management of affiliate marketing programs to drive customer acquisition. Oversee PR efforts to establish and maintain strong relationships with affiliates, media outlets, and other partners, amplifying brand credibility and reach.
• Stay Ahead of Trends: Continuously research and implement industry best practices and emerging trends to maintain a competitive edge in the market. Identify new platforms and opportunities to innovate and drive growth.

Why You’ll Select Us:

• $150,000 - $200,000 base salary
• Fully Remote.
• Granted company Stock Appreciation Rights after 90 days of employment.
• Company sponsored healthcare plan (medical, dental, and vision) - 100% of healthcare premium covered by the company (includes 100% dependent/domestic partner coverage).
• Pet insurance - 100% of the premium covered by the company.
• Generous retirement plan (401k with 8% company match).
• Unlimited paid time off upon request and approval.
• 16 paid company holidays annually.
• Employees receive free products across our family of brands for personal use.
• Family and friends discounts on all products.

Why We’ll Select You:

• High Level E-Commerce Experience: A proven track record of leading and executing customer acquisitions strategies for high growth CPG/e-commerce brands.
• Leadership and Team Building: You have a demonstrated track record of building and leading high-performing teams, fostering growth, and creating an inspiring work environment. Your ability to lead and manage ensures the team’s success.
• Mastery of Paid Media and Channels: You bring deep expertise in managing ad campaigns across Meta, Google, TikTok, X, Pinterest, and other digital platforms. Your ability to leverage data for targeting and optimization is second to none.
• Influencer and Partnership Expertise: Your experience in designing and executing influencer marketing initiatives, connected TV campaigns, and podcast sponsorships adds a valuable dimension to our brand's growth.
• Strategic Vision and Execution: You have a proven ability to craft high-impact acquisition strategies that align with business objectives and deliver measurable results profitably. You excel at balancing high-level planning with hands-on execution, ensuring immediate impact while building for the future.
• Creative and Analytical Insight: You possess a rare combination of creative vision and data-driven precision, ensuring campaigns not only resonate with audiences but also achieve significant ROI.
• Project Management Prowess: Your organizational skills are impeccable, enabling you to juggle multiple projects, manage timelines, and keep budgets in check without compromising quality.
• Innovative Problem-Solving: You thrive in dynamic environments, bringing fresh perspectives to challenges and staying ahead of trends to maintain a competitive edge.
• Passion for Wellness: Your enthusiasm for natural wellness aligns perfectly with our mission, and you’re committed to delivering solutions that empower people to live healthier, more fulfilling lives.
• Effective Communication Skills: You are confident and comfortable delivering marketing presentations and display excellent writing skills for marketing and internal communication.

Education, Experience, and Licensing Requirements:

• Bachelor’s degree or higher required.
• 8+ years of e-commerce / digital marketing advertising experience required.
• Experience with Meta ads, Google’s suite of products (Ads, Shopping, Youtube, Analytics, and more) TikTok, X, Reddit, Pinterest, Shopify, Triple Whale, Notion, Figma, Google Suite, Slack, and other marketing software required.
• Experience leading an acquisition marketing team is required.
• Experience leading agency partnerships is required.
• Copywriting skills/experience is required.
• Experience using AI for content/ad creation is a significant plus.

5280 is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other basis covered by applicable law.