👉42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated marketing teams, and advanced MarTech & AI expertise.

⭐ Founded in 2015, our team delivered 250+ successful projects, transforming digital potential into market wins. Global leaders like Payoneer, Roland Berger, and Lumin choose 42DM because we think and breathe exclusively B2B tech.

We deliver projects in four main domains: Inbound Marketing, Demand Generation, ABM, and MarTech & GenAI operations.

We are looking for a creative and motivated person to join our team as a Marketing Automation Specialist.

Key Responsibilities:

Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention.
Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration.
Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions.
Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc.
Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement.
Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations.
Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA).
Support integration of marketing platforms with third-party tools and data sources via API connections.
Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives.

Must-Have Requirements:

1+ years of commercial experience in marketing automation, email marketing, or web analytics.
Experience managing CRM platforms: Salesforce, HubSpot, Pipedrive, Zoho.
Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.).
Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation).
Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis.
Experience with process automation tools (e.g., Make, Zapier).
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign).
Experience with UTM tracking and campaign performance measurement.

Nice to Have Requirements:

Experience with marketing automation platforms: HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua, Braze, Customer.io.
Experience with GA4: basic setup, custom events, custom reporting.
Experience with cold email outreach setup.
Basic knowledge of JavaScript for tracking/troubleshooting.
Basic experience with web scraping.
Experience with Google Looker Studio (Data Studio) – dashboards and reports.
Familiarity with lead scoring, segmentation, and nurture campaigns.
Familiarity with Facebook Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking.
Understanding of CRO principles and best practices.
Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel).
Experience with SQL and/or BigQuery for data analysis.
Understanding of custom attribution models and customer journey analysis.
Experience with API integrations for marketing automation tools.