At 411 Locals we specialize in helping small businesses grow through digital marketing solutions. Our mission is to simplify digital marketing for SMBs, enabling them to focus on running their businesses while we deliver real, measurable results. We are committed to creating a positive and trusted brand that truly supports the entrepreneurial spirit.

Function

We seek a driven and results-oriented Head of Performance Marketing who thrives on execution and has a passion for growth marketing. The Head of Performance Marketing is responsible for overseeing the department entire pay-per-click (PPC) strategy, ensuring alignment with the organization's business goals. This role requires a strategic thinker with strong leadership skills, capable of coordinating between various platform-specific teams and reporting to senior leadership. The ideal candidate will have a deep understanding of digital marketing, analytics, and team management.

Minimum Requirements

Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
8+ years of experience in digital marketing, with a focus on PPC management.
Proven track record of successfully managing large-scale PPC campaigns across multiple platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Experience in budget management and financial analysis.
Familiarity with marketing automation tools and analytics platforms (e.g., Google Analytics, SEMrush, etc.).
Strong leadership skills with experience in team management and development.

Desired Attributes

Strategic thinker with a results-oriented mindset.
Adaptable and able to thrive in a fast-paced, dynamic environment.
Passionate about digital marketing and staying updated on industry trends and best practices.
Strong problem-solving skills and the ability to think critically under pressure.

Key Responsibilities

Develop and implement comprehensive PPC strategies that align with overall business objectives.
Oversee the performance of all PPC campaigns across various platforms, including Google Ads and Meta platforms.
Coordinate and collaborate with platform-specific leads to ensure cohesive execution of campaigns.
Monitor industry trends and competitor activities to identify opportunities for growth and improvement.
Analyze campaign performance data and provide actionable insights to optimize results.
Prepare and present regular reports to senior leadership, highlighting key metrics, insights, and recommendations.
Manage the PPC budget, ensuring efficient allocation of resources and maximizing ROI.
Foster a culture of continuous improvement and innovation within the PPC team.
Mentor and develop team members, providing guidance and support to enhance their skills and performance.

Why Join Us

Impact-Driven Culture: Work in an environment that values execution, accountability, and tangible results.
Grow with Us: Take ownership of your role, innovate, and contribute to a fast-evolving company.

Work Conditions & Compensation

Remote position working from home.
Base salary with performance-based incentives (contract/full-time)
Bring your own device

Our Core Values

Get Stuff Done, Deliver Results, Own It!

Directly Communicate, Fiercely Collaborate.

Innovate Always and in All Ways.

Domain Experts, Company Experts.

Growth: Customers, Company, People.

We are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.

To apply, please submit your resume outlining your relevant experience. We look forward to reviewing your application!

Note: Only shortlisted candidates will be contacted for further evaluation.