Director of Marketing - Marketplace

We’re hiring a Director of Marketing to join a fast-growing SaaS marketplace that connects journalists with experts and PR professionals. The US is the biggest and most important market, and this role will be critical in driving our next stage of growth.

As Director of Marketing you’ll shape and execute integrated marketing strategy across lifecycle, content, social, and demand generation. You’ll own campaigns end-to-end, build scalable reporting frameworks, and partner with Sales, Product, and Customer Success to align GTM execution.

This is a hands-on leadership role: part operator, part strategist. You’ll mentor a growing team, sit at the leadership table, and play a central role in expanding a two-sided marketplace.

What you’ll do:

• Drive integrated campaigns across email, content, social, and paid to fuel growth.
• Own lifecycle and CRM strategy across onboarding, activation, retention, and re-engagement.
• Partner cross-functionally to align messaging and GTM.
• Build reporting and analytics to measure CAC, LTV, and ROI.
• Mentor and grow the US marketing function.

What we’re looking for:

• 10+ years’ marketing experience, ideally in B2B SaaS, marketplaces, or network-driven businesses.
• Strong lifecycle/CRM track record with proven results in retention and engagement.
• Comfort across organic growth (SEO, content, social) and demand generation (paid search, paid social, ABM).
• Hands-on operator who can also shape strategy and lead teams.
• Data-driven, collaborative, and thrives in fast-moving environments.

This is a chance to take ownership in a scaling SaaS business, in its most important market, and shape how marketing fuels both sides of the marketplace.