Creative Strategist (Performance Marketing)

SPECIALST RETAILER – D2C BRAND SCALING INTERNATIONALLY

This wellbeing retailer have been on an exciting journey since their launch a few years ago. Their highly scientific and research-backed approach helps them create products that actually work, and the proof is in the exceptionally loyal following they have amassed since their inception. With continued international expansion ahead of them they are looking for a creative with a strong track record in delivering Performance Marketing campaigns, who can help them elevate their ad creative to help acquire and retain more customers.

What they need -

• Someone who can strategise and oversee the creation of engaging and persuasive content that drives traffic, improves user experience, and ultimately boosts sales for ecommerce
• An experienced creative thinker who can capably oversee the ideation of campaigns, working alongside the wider team to deliver world class paid advertising collateral
• Whilst you need to be highly creative, you also need to be commercially astute, able to balance your creative decision making with a laser focus on ROI
• Someone to unify the creative process & output - serving as the missing link between the growth/performance marketing team and brand guardianship
• A creative thought-leader who can analyse campaign performance, and make necessary tweaks to subsequent campaigns and design/content initiatives
• A creative who can write strong copy (think hooks and scripts to captivate new audiences) and put pen to paper when it comes to delivering storyboards for new ideas & video concepts
• Someone who is as comfortable spit-balling creative concepts as they are jumping into the studio and directing shoots, capturing content on the fly, or reviewing paid ad performance - this really is a creative/performance hybrid!

What you're great at -

• Leveraging your previous experience (D2C ideally, but must be consumer facing!) to deliver exceptional marketing creative and drive new customer acquisition
• Taking a "digital first" approach, to test new ideas and pivot depending on the data/outcomes of each campaign
• Balancing creativity and innovation with commercial objectives
• Liaising with internal and external stakeholders, serving as the go between for the creative and performance teams/third-party contributors
• As comfortable dissecting copy, or critiquing videography as you are being knee-deep in a spreadsheet analysing performance of campaigns
• Understanding the ins and outs of different ad platforms (namely Meta & TikTok) to adapt content and storytelling across different mediums to captivate and engage customers

What you'll get –

• Hybrid working (3 days office based, Central London)
• Flexible hours
• 25 days holiday
• Product allowance
• "Work from anywhere" 3 weeks per year