Marketing Manager

Why This Role Stands Out:

Our client—a fast-growing platform connecting destination property developers with international buyers—is seeking a results-driven Marketing Manager to lead strategy, growth initiatives, and campaign optimization. With a unique no-risk sales model and a high-touch buyer experience, this company is reshaping how premium real estate is discovered and sold worldwide.

In this leadership role, you’ll own the strategy behind buyer lead generation, content performance, and AI-powered marketing innovation. You’ll work closely with a skilled execution team to ensure marketing plans translate into measurable growth.

Key Focus Areas:

• Lead Generation Strategy: Design high-converting funnels, landing pages, and lead magnets
• Content Leadership: Oversee development of guides, blog strategy, ROI tools, and video content
• Development Campaigns: Manage end-to-end property marketing efforts and research initiatives
• AI Integration: Drive adoption of AI tools (e.g., Claude, Lovable) across the marketing stack

What You’ll Be Responsible For:

• Create and optimize lead acquisition funnels and digital assets
• Develop content marketing strategy (e.g., investment guides, calculators, premium content)
• Direct marketing campaigns for real estate developments, including collateral planning
• Lead integration of AI tools across marketing workflows for performance gains
• Manage marketing budgets and conduct ROI analysis
• Analyze KPIs across buyer and inventory campaigns for continual optimization
• Collaborate with sales to align lead generation and handoff strategies
• Oversee webinars, virtual consultations, and other lead-gen content initiatives

What They’re Looking For:

• Advanced degree in Marketing, Business, or related field (preferred)
• Deep expertise in conversion funnel design and performance marketing
• Proven experience leading strategic content and campaign planning
• Background in real estate/property marketing strongly preferred
• Proficiency in using and integrating AI tools across workflows
• Strong data analysis and reporting abilities
• Leadership experience across cross-functional teams and vendors

Team & Structure:

You’ll set direction and drive high-level performance, while the Marketing Coordinator manages day-to-day operations. You'll also collaborate with an existing team of specialists:

• Ad Specialist
• Social Media/PR Specialist
• Graphic Designers
• CRM Specialist (may require replacement)

Success Will Be Measured By:

• Growth in inventory acquisition (agent onboarding, property listings)
• Buyer lead metrics (cost per lead, conversion rates, pipeline quality)
• Content performance (engagement, lead volume)
• Efficiency improvements from AI adoption

Perks and Benefits:

• Competitive monthly salary: $2,500–$3,000 gross
• 20 vacation days + 4 additional days for religious observance
• Dynamic startup culture with international impact