Senior Performance Marketing Specialist (Search, Social & Programmatic) - Remote

Role Description:

The Senior Performance Marketing Specialist (Search, Social & Programmatic) is a full-time remote role responsible for planning, executing, and optimising performance campaigns across search, social, and programmatic channels. This role includes managing end-to-end campaign setup, monitoring performance metrics, and running tests to improve efficiency and return on ad spend. The specialist collaborates closely with internal teams and external stakeholders to translate client objectives into data-led strategies, ensuring campaigns are aligned with audience insights and business goals. Daily responsibilities include analysing data, preparing performance reports, communicating findings, and recommending actionable optimisations. The role also involves staying current with platform updates, performance marketing best practices, and emerging trends to continually enhance campaign outcomes.

Qualifications

• Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret complex campaign data and audience insights.
• Candidates should possess effective Communication skills to present performance findings, collaborate with cross-functional teams, and manage stakeholder expectations.
• Candidates should possess expertise in Performance Management and Performance Testing to optimise campaigns, run A/B tests, and drive continuous improvement.
• Candidates should have hands-on experience with search or social or programmatic advertising platforms and related analytics tools.
• Candidates should demonstrate proficiency in performance marketing strategy, bid management, budgeting, and conversion optimisation.
• Candidates should be comfortable working remotely, managing multiple projects, and meeting deadlines in a fast-paced environment.
• Relevant experience in digital marketing or media, ideally in a senior or specialist role, is highly beneficial.