Our client is a fast-scaling SaaS company seeking a Website & Performance Marketing Manager to lead the evolution of its website and broader digital performance strategy. This strategic, high-impact role blends web ownership, digital acquisition, user experience, and growth experimentation to drive top-of-funnel performance and self-serve customer conversion.

About the Role:

You’ll serve as the digital experience owner, leading all aspects of the website—from design and UX to SEO, content, and performance marketing. You’ll develop the digital strategy and own execution across high-traffic pages, landing experiences, CRO experiments, and paid acquisition, partnering closely with cross-functional teams. This role is ideal for someone who thrives at the intersection of creative, technical, and strategic marketing, with a bias for experimentation and conversion-focused thinking.

Key Responsibilities:

Website Strategy, Ownership & Optimization

Own and optimize the company’s website with a clear focus on UX, content, technical performance, and conversion.
Translate growth objectives into engaging digital experiences (product pages, pricing flows, etc.).
Build and maintain using platforms like WordPress, Webflow, or other no-code tools.
Ensure fast performance, responsive design, SEO best practices, and security compliance.

Digital Acquisition & Performance Marketing

Lead paid acquisition across Google, Meta, LinkedIn, and other platforms.
Partner with internal stakeholders and agencies to craft campaign messaging and optimize creative.
Manage budgets, KPIs, and full-funnel reporting to maximize ROI.

Analytics, Conversion Optimization & Growth Experiments

Own and operate analytics stack (GA4, GTM, Hotjar, A/B testing tools).
Drive conversion rate optimization (CRO) strategies through experimentation and data insights.
Collaborate with sales and marketing to improve lead generation and handoff workflows.

Cross-Functional Strategy & Leadership

Act as the business owner of the digital experience, identifying opportunities that support self-serve adoption, lead gen, and revenue growth.
Collaborate closely with brand, content, product, and GTM teams.
Mentor and manage digital marketing specialists or agency partners.

Qualifications:

5–8+ years of digital marketing, website management, or performance marketing experience.
Strong command of UX principles, conversion optimization, and content strategy.
Experience with modern web platforms (WordPress, Elementor, Webflow, etc.).
Proven ability to lead paid media campaigns and budget allocation.
Hands-on expertise in GA4, GTM, heatmapping tools, and testing platforms.
Track record of building and scaling high-performing websites and lead funnels.