Subscription, Marketing Strategist

Overview

Seeking an experienced end-to-end lifecycle marketer with a passion for growing consumer subscription businesses. The Subscription, Marketing Strategist will work with a wide variety of functional teams, including central marketing, engineering, product, data analytics, design, and business stakeholders. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive sign-ups and engagement, ensuring they are getting the most out of their subscription service.

Location: Remote (must reside within 100 miles of NYC to qualify**)

Rate: $65-79/hr

Duration: 12+ months (W2 employment, eligible for benefits)

Responsibilities

Responsibilities include integrated media strategies and developing and optimizing acquisition and retention strategies for various subscription services, including:

• Support national brand awareness and performance campaigns with a specialized focus on Social, Digital, Custom Partnerships, Audio, CTV, and OOH.
• Build comprehensive briefs, review media plans, and consolidate information from various channels to ensure a cohesive customer experience with all attributions considered.
• Create clear and concise leadership presentations for stakeholders.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with teams in different time zones, including central marketing, engineering, product, data analytics, design, and business.
• Develop a process of continuous improvement where results are analyzed and insights are fed back into plans.
• Define overall customer journeys from acquisition to churn, including retargeting strategies.
• Develop and optimize acquisition and retention strategies for subscription services.
• Optimize programs through A/B testing, including ideation and development of strategic recommendations based on data-driven insights and strategies to engage customers.

Minimum Qualifications

• 5+ years of experience leading lifecycle marketing programs, ideally for a consumer subscription business, with demonstrated success achieving growth goals.
• 5+ years of media planning and strategy experience.
• Experience testing and optimizing multi-channel marketing (including ads, social, push notifications, email, and in-app messaging tactics).
• Strong project management capability with exceptional attention to detail.
• Deep understanding of A/B testing and data-driven optimization marketing.
• Proven ability to meet deadlines and gain consensus while balancing multiple projects and priorities.
• Analytical problem solver with a track record of developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Familiarity with traditional media channels (OOH, TV), digital advertising, and social media platforms and how they work together in integrated campaigns.
• Bachelor’s degree required.

Preferred Qualifications

• Experience working with creators or within the creator economy.
• Communications and audience strategy experience.
• Proficiency with syndicated research sources (e.g., MRI/Simmons, comScore) and social listening tools.
• Thorough understanding of integrated marketing and how to integrate with product experiences, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.
• Excellent presentation, written, and verbal communication skills, with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills, with the ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with experience on complex, international, large-scale, time-critical projects.
• Outstanding cross-functional team working skills, with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

If you qualify please share your most recent resume.