Contract type
Freelance
Location
Portland, OR
Specialty
Other
Salary
$38.00/hourly
Remote
Yes
Reference
483773
Contact name
Rianne McDonough
Job description
24 Seven is partnering with a lifestyle and footwear brand to help them find a Senior Marketing Product Manager to join their team in this fully remote position. This is a full-time, contract role that begins mid May and goes through early November. While on contract you’d be eligible for benefits, including vision, dental, medical and more.
Ideal Candidate: will have a bachelor’s degree and 8+ years of experience in a directly related field (product, brand, digital, category marketing, creative services, consumer insights) as well as 5+ years of experience of leading a team. Women’s category and footwear experience preferred.
POSITION SUMMARY
Develop and execute global product marketing and franchise strategies to expand brand visibility, distribution, and market share. Collaborate with cross-functional teams to drive a fast-paced go-to-market process. Utilize consumer insights, distribution expertise, and business drivers to enhance brand awareness, loyalty, and sales in alignment with seasonal product plans.
Responsibilities:
- Create sell-in tools to support sales teams in driving seasonal product adoption.
- Implement franchise management best practices and coordinate global execution plans.
- Lead seasonal product marketing briefs, ensuring a cohesive global brand perspective across all mediums.
- Track and manage forecasts for key marketing styles with brand planning and allocation teams.
- Define and communicate GTM product marketing processes for seamless global collaboration.
- Use OmniChannel insights and market trends to inform strategies and maximize commercial success.
- Represent marketing in GTM processes and brand/sales conferences, equipping regions with strategic tools.
- Oversee project timelines, ensuring effective documentation and communication across teams.
- Provide feedback on regional executions to align with global strategy.
- Analyze past performance to optimize effectiveness and ROI of marketing initiatives.
- Act as the category expert, integrating consumer insights and sales objectives into marketing strategies.
- Establish best practices for brand marketing to enhance efficiency and profitability.
- Collaborate with Consumer Insights to integrate consumer segmentation into marketing strategies.
Qualifications:
- 8+ years in marketing leadership across at least two areas (e.g., product, brand, digital, category marketing, creative services, consumer insights), including 5+ years in team leadership.
- Experience in global markets (APAC, EMEA, Americas) preferred.
- Bachelor’s degree or equivalent experience; advanced degree preferred.
- Proven ability to develop brand and product marketing strategies for global audiences across retail, wholesale, and e-commerce ($500M+ revenue). Women’s category and footwear experience preferred.
- Expertise in GTM strategy and cross-functional influence within matrix organizations.
- Deep understanding of the competitive landscape, omnichannel marketing, and global footwear industry.
- Strong executive-level presentation and leadership skills, with experience influencing senior stakeholders.
- Advanced analytical skills, with the ability to translate consumer data into strategy and coach teams on key insights.
Recruiter
Rianne McDonough