Marketing Automation Manager, Push & In App

Marketing and Product OPERATIONS – JOURNEY BUILDER

Customer Journey

Pay: $66/hour (w2, eligible for benefits)

1 year contract, expected 40hrs a week

Remote, must be local to Southern California

Overview

The Operations team drives personalized, on-device communications across the company’s media products, reaching millions of users globally.

This role focuses on designing and executing cross-channel customer journeys that support growth, acquisition, and engagement goals. Working closely with marketing, product, and engineering teams, you’ll serve as a key player in delivering impactful, data-driven messaging experiences.

Candidates must have experience with in-App Notifications, on device messaging

Responsibilities

• Design, implement, and manage customer journeys by aligning product goals, campaign strategy, platform capabilities, and data requirements.
• Collaborate with global stakeholders to coordinate campaign planning, communicate deliverables, and manage risks.
• Monitor and analyze campaign performance, ensuring operational accuracy and addressing any technical or execution issues.
• Identify and implement opportunities to enhance campaign effectiveness, streamline processes, and improve internal tools.
• Develop and maintain internal documentation, including best practices, workflows, and playbooks for team enablement and training.

Qualifications

• 5–7 years of experience in lifecycle marketing, with a focus on user acquisition and engagement.
• Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• Strong analytical mindset with experience in data-driven decision-making; SQL proficiency is a plus.
• Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
• Self-starter with a creative and solution-oriented approach to problem-solving.
• Comfortable working under pressure and adapting quickly in a dynamic environment.
• Strong team player with an understanding of the cross-functional nature of marketing and product initiatives.
• Effective communicator across a range of channels, including written, visual, and verbal.