Marketing Analyst

Job Description

Job Title: Marketing Analyst

Location: 100% remote, United States

Duration: 9 month contract with potential to extend- 40 hours/weekly

Pay Rate: $40-$45/hourly

In This Role, You Will

• Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
• Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)
• Creates communication through the eyes of the customer – developing holistic experiences and meaningful touch-points
• Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)
• Use communication to mitigate risks through crisis management, constituent engagement, and customer service
• Responsible for developing, implementing and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retentions
• Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing)

Qualifications

• A bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience
• Knowledge of advanced health insurance marketing principles, healthcare education or behavior change practices and techniques is a plus
• Ability to independently develop, implement and evaluate marketing plans and processes and recommend process improvements