Graphic Designer

Our client is a leader in developing and manufacturing products for the world’s top beauty brands. For over 20 years, they have worked with brands big and small, mass and prestige, established and emerging, to innovate clean and naturally effective skin/body, hair, and home care products. As they continue to grow their digital marketing presence, they are seeking a dynamic, innovative and creative Graphic Designer, with heavy expertise in Digital and eCommerce, to join their team.

Location: Chicago

Type: Contract (10 hours/week)

Pay Range: $40/hr.

This role will be on a contract basis, with potential to convert. Role will require around 10 hours per week, with flexibility to scale up and down.

Overview:

The Digital Graphic Designer will play a critical role in shaping the visual identity of our brand across all platforms (social, email marketing, website, etc.). This role is ideal for a designer who thrives in a fast-paced environment and has a deep understanding of the beauty industry’s unique challenges and trends. You will be responsible for creating digital graphics for websites, social media, and email marketing, with an emphasis on innovation and fresh perspectives.

Key Responsibilities:

Graphic Design (Heavy Digital, Minimal Print):

• Create visually compelling digital graphics for websites, social media posts, email campaigns, and other digital platforms.
• Design GIFs, motion graphics, and other dynamic content that enhances user engagement and brand storytelling.
• Collaborate with the marketing and e-commerce teams to ensure digital assets align with overall brand strategy and objectives.

Brand Innovation:

• Work within established brand guidelines while bringing new, creative ideas to the table.
• Utilize existing assets (such as photography stock) but also push for new, fresh perspectives that energize the brand’s visual identity.
• Inject a modern, trend-forward approach to design that resonates with beauty consumers and sets the brand apart from competitors.

Trend Awareness:

• Stay current with design trends, especially within the beauty industry, to ensure the brand's digital presence is modern and competitive.
• Regularly research competitor brands to identify new design strategies and opportunities for differentiation.
• Present concepts and ideas that balance beauty and sophistication with contemporary appeal, avoiding a dated look.

Collaboration & Execution:

• Work closely with team members, including marketers, copywriters, and other designers, to execute cohesive campaigns that drive engagement and sales.
• Provide input and feedback on creative projects to ensure high standards of quality and consistency.
• Occasionally assist with print design projects, though these will be rare (e.g., designing a print insert).

Qualifications:

Industry Experience:

• Minimum of 3-5 years of graphic design experience, specifically within the beauty industry.
• A strong portfolio showcasing digital design work, with a focus on beauty brands and products.

Digital Expertise:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects), as well as other design tools relevant to digital content creation.
• Experience creating GIFs, motion graphics, and other digital animations.
• Strong understanding of digital platforms and the specific design requirements for web, social media, and email marketing.

Creative Vision:

• Ability to work within brand guidelines while introducing new, innovative design ideas.
• Keen eye for detail, color, and typography, with a passion for creating visually stunning designs.
• Up-to-date with current design and beauty industry trends, with a clear understanding of how to keep content fresh and engaging.

Soft Skills:

• Strong communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.
• Ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
• A proactive attitude, with a passion for staying ahead of trends and continuously improving design processes.

If interested in and qualified for this position, please forward your resume and portfolio today!