Plan and execute high-impact CXO engagement events to drive pipeline acceleration.
Manage end-to-end logistics, including venue selection, speaker coordination, agenda planning, and follow-up.
Track and report on event effectiveness and business impact.

Account-Based Marketing (ABM) Program Management

Collaborate with Sales and ABM teams to develop targeted campaigns for key accounts.
Drive personalized messaging, content, and offers aligned with sales objectives.
Monitor and optimize ABM performance using data-driven insights.

Cross-Functional Collaboration

Work with Sales, Segment Marketing, and Product Demand teams to align CXO and ABM strategies.
Coordinate with internal teams and vendors to ensure seamless execution of marketing initiatives.

Event Logistics & Operations

Manage event setup, including PO creation, contract execution, budget tracking, vendor onboarding, and payment processing.
Oversee shipping, onsite logistics, catering, staffing, and post-event lead tracking in Salesforce.
Research promotional items, sponsorships, and experience opportunities.

Qualifications:

4-5 years of experience in B2B marketing, event management, or ABM
Bachelor's degree in marketing, business, or a related field.
Experience with Salesforce, marketing automation tools, and event platforms (e.g., Knak, Splash).
Strong project management, communication, and stakeholder engagement skills.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Data-driven mindset with a focus on marketing performance and ROI.
Highly organized, proactive, and detail-oriented.

Preferred Skills:

Experience working with vendors, budgets, and logistics.
Familiarity with Google Sheets and other collaborative tools.
Knowledge of InfoSec processes, event sponsorships, and demand generation best practices.