CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager

About 1v1Me

1v1Me is the #1 esports league in the world. We’re a platform that recruits the best players in games like Madden, NBA2k, Call Of Duty, etc. and have them play in head-to-head matches every day. Fans stake players to win matchups and get a portion of the prize pool. We are building a vibrant, competitive esports community that has paid out fans over $100M.

1v1Me is a fully remote team distributed across Canada and the USA. We are a product-focused company, passionate about fostering an environment that celebrates top-tier talent and encourages collaboration to build amazing products swiftly.

This is an opportunity to join a series A startup with a proven track record and strong financials at our earliest stages.

📲 The Role

We’re looking for a CRM & Lifecycle Strategist to help us build our entire lifecycle marketing engine from scratch. You’ll own everything from onboarding flows to re-engagement campaigns to notifications that drive real, measurable impact on retention and product usage.

If you’re someone who loves going 0 → 1, lives at the intersection of product and marketing, and knows how to craft messaging that hits (without being spammy), this is your shot.

🧠 What You'll Do

- Build and own our CRM strategy from scratch across push, email, in-app, and more

- Design and launch our user onboarding, activation, and retention flows

- Partner with product, data, and engineering to define events, segments, and lifecycle triggers

- Write or guide high-conversion copy for lifecycle campaigns (bonus if you can vibe with a Gen Z gaming audience)

- Set up and scale the CRM tool stack (Braze, Customer.io, Iterable, OneSignal—your call)

- Develop segmentation frameworks for different player types (e.g. creators, casuals, loyalists)

- Launch and analyze A/B tests to improve message performance and retention

- Track KPIs like D1/D7 retention, activation rate, re-engagement lift, and more

🧩 Who You Are

- 3–5+ years of CRM, lifecycle, or retention marketing experience in a mobile-first product

- Proven experience designing and launching push/email programs from scratch

- Comfortable in Braze, Customer.io, or a similar CRM platform

- Deep understanding of retention loops, activation drivers, and behavioral triggers

- You’re analytical and outcome-oriented—you measure everything

- Bonus: You get gaming culture, creator behavior, or Gen Z mobile user dynamics

- Bonus: You’ve worked with staking models, token-based products, or competitive platforms

🚀 Why Join Us

- You’ll build a CRM system from 0 → 1 with full ownership

- Work at the intersection of product, culture, and competition

- Fast-moving, no red tape—we ship fast and learn faster

- Collaborate with a small, mission-driven team

- Shape how millions of competitive gamers stay engaged

We offer generous stock options, competitive compensation, health insurance (USA only) and unlimited vacation.

How to Apply

Send a resume, and why you are the right fit for this job to anthony@1v1me.com.

1v1Me is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status. If you have a disability or special need that requires accommodation, please email us at support@1v1me.com to let us know.