Digital Marketing Specialist

ABOUT 1AX

1AX is a boutique consulting firm specializing in digital marketing strategy for the travel and hospitality industry. We’ve helped 500+ hotels drive revenue and increase ROI by providing smart solutions for their digital marketing puzzles.

Our approach is holistic and data-driven. We use digital marketing to bring clarity and cohesion to revenue management, sales, and marketing, and we rely on data to sculpt strategies and discover what’s driving performance.

ABOUT THE ROLE

We’re looking for a detail-oriented Digital Marketing Specialist to join our team! This role is perfect for someone who loves crafting engaging emails, optimizing content for the web, applying out-of-the-box SEO techniques, and ensuring a seamless digital experience for our clients. You’ll manage email campaigns from creation to execution, make SEO and content-driven website updates, and collaborate with our team to ensure consistent messaging across platforms.

KEY RESPONSIBILITIESEmail Marketing (50%)

• Design, build, test, and schedule email campaigns (newsletters, promotions, transactional, automated drip campaigns, etc.)
• Manage email lists, segmentation, and audience targeting
• Optimize email performance through A/B testing and analytics
• Ensure email content is on-brand and follows best practices for deliverability and engagement

SEO + Web Content Updates (40%)

• Write SEO meta-data, schema, and alt-tags, and implement them in website CMS platforms.
• Stay up-to-date on SEO trends and generative search
• Make minor edits to web pages, including updating copy, images, and formatting (via CMS)
• Ensure web content aligns with brand voice, SEO best practices, and user experience goals
• Troubleshoot minor website issues and coordinate with developers for more complex updates
• Manage third-party business listings such as Google, Bing, Yelp, TripAdvisor, and Apple Maps

Paid Ad Designs (10%)

• Design and create gifs, animated images, and banner ads for digital campaigns across multiple platforms
• Collaborate with client and internal team to align designs with campaign goals and target audiences
• Optimize ad designs for performance, ensuring fast load times and high-quality visuals
• Stay current with design trends and analyze ad performance to improve future campaigns

ABOUT YOU

The ideal candidate meets the following criteria –

• 3+ years of experience in email marketing and/or web content management
• Proficient in email marketing platforms (Revinate, Mailchimp), Canva, Creatopy, Website CMS platforms (WordPress, SquareSpace, WebFlow, Drupal), Asana, and Google Suite.
• Familiarity with Google Search Console and SEMRush
• Basic knowledge of HTML/CSS for email and web edits (a plus, but not required)
• Love of emerging trends (AI, TikTok, etc)
• Incredible attention to detail
• Identifies as a motivated self-starter and clear communicator
• Analytical mindset - comfortable interpreting email performance data and making recommendations
• Comfortable with the nuances of a small business, like changing priorities and creative problem-solving
• Loves travel, hotels, restaurants, and reality TV

DETAILS

• Base salary is $50-60K based on experience
• The role is a fully remote, full-time position
• Travel may be required up to 15% of the time

APPLY

If this sounds like a great fit, we’d love to hear from you! Apply by sending a short email to apply@1axconsulting.com expressing interest and which of our core values resonates with you the most.