Webflow Developer

Job Overview:

10x10 Booths is a global exhibition stand design and build company headquartered in Texas, USA. With over 10 years of experience and 200+ exhibitions delivered across the US, Europe, the Middle East, Africa, and Asia, we create high performance exhibition booths for brands exhibiting internationally across prominent trade shows including CES, NRF, GITEX, IMTS, Gulfood, and the Dubai Boat Show, to name a few.

Exhibit Merch is our sister brand and merchandise storefront, offering close to 800 premium SKUs that event organizers and exhibitors can browse and shop. Unlike a standard ecommerce site, the final call to action connects the customer with a brand expert to finalize customization and order details, rather than a direct checkout.

As we build out our marketing and digital team, we are looking for a Webflow Developer to join us. This is a build role. You will be the first dedicated developer hire at 10x10 Booths, owning the technical build across both 10x10Booths.com and Exhibit Merch. You will work closely with our SEO Executive and marketing team, with clear visibility into how your work connects to real business outcomes. As the brand grows across new markets and verticals, there is a clear path to a senior position with broader technical ownership.

The role is fully remote with working hours following India timings: 11:00 AM to 8:00 PM IST.

Responsibilities:

Across both sites

• Webflow Development and Customization: Design, develop, and maintain responsive websites using Webflow. Build reusable components and scalable CMS collections, translate design mockups into production ready pages, and customize functionality with HTML, CSS, JavaScript, and custom code where required.

• Performance and Analytics: Optimize performance, Core Web Vitals, accessibility, and page speed. Set up analytics and tracking (GA4, Google Tag Manager, Search Console), troubleshoot issues, and follow a proper staging and QA process before publishing changes live.

• CRM and Lead Workflows: Integrate lead capture forms with CRM platforms and marketing tools, and ensure clean data flow between website forms, chat and WhatsApp interactions, and our CRM (HubSpot). Create lead qualification workflows that help identify Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• AI and Automation: Implement chatbot solutions, AI chat assistants, and WhatsApp Business integrations. Build automation workflows using APIs, webhooks, Zapier, Make, n8n, or similar platforms, and apply AI and LLM tools within these workflows for tasks such as lead scoring and routing.

• Collaboration and Growth: Work closely with designers, marketers, and other stakeholders to deliver projects on time, and stay current with the latest Webflow features, AI tools, and web development best practices.

10x10 Booths

• SEO Focused Page Development: Build and maintain landing pages targeting shows, countries, regions, and industries for SEO, structuring pages for international SEO across our active markets (US, UAE, Europe, Africa, Asia), working closely with our SEO Executive.
• Technical Troubleshooting and Hygiene: Diagnose and fix existing site issues that require coding expertise, and maintain the site from a technical hygiene perspective (broken links, redirects, crawl issues, structured data, etc.).

Exhibit Merch

• Product, Category, and SEO: Build and maintain product and category pages across a catalog of roughly 800 SKUs using Webflow Ecommerce, structuring CMS collections, filtering, and navigation for browsing at scale, and optimizing pages for SEO (titles, schema, internal linking, sitemap structure).
• Conversion Flow Support: Support the site's shop, then connect with a brand expert conversion flow. This is not a traditional ecommerce checkout flow, and requires thinking about lead handoff rather than payment processing.

Requirements

• 2+ years of professional experience developing websites using Webflow, including Webflow Ecommerce, with a strong understanding of Webflow CMS and reusable component architecture.
• Proficiency in HTML, CSS, and JavaScript, and experience managing large, content heavy sites with hundreds of dynamic pages or products.
• Experience integrating outside applications, APIs, and automation platforms, including CRM systems such as HubSpot, Salesforce, Zoho, or similar.
• Experience implementing lead capture forms, chatbot platforms, AI chat solutions, and WhatsApp Business integrations, along with working knowledge of applying AI and LLM tools within automation workflows.
• Experience targeting US and international markets. Entrepreneurial mindset with a strong sense of ownership, clear communication, and the ability to explain technical decisions to non technical stakeholders.
• Bachelor's degree in Computer Science, Web Development, or a related field, or equivalent practical experience.

Nice to Have

• Experience with ecommerce or product catalog SEO specifically.
• Experience working with B2B or SaaS companies.
• Familiarity with Webflow Logic and custom integrations.