Role Overview
We are looking for a strategic and creative YouTube Strategist to launch and grow a new channel for our founder, who is in the tech recruitment space for the UAE market. This is a unique opportunity to shape a personal brand and establish a B2B-focused channel targeting tech leadership, hiring trends, and recruitment in one of the world’s fastest-growing markets.
Responsibilities
- Develop and execute a comprehensive YouTube growth strategy from scratch
- Optimize for YouTube SEO and algorithm performance
- Advise on video structure, titles, descriptions, and tag strategies
- Create compelling thumbnail designs to boost CTR
- Provide feedback and guidance on content quality and audience engagement
- Optionally assist with script development or editing support
- Align content strategy with broader personal brand and lead generation goals
Channel Goals
- Publish 8 videos per month, initially with 6 videos already prepared (Video making is not part of the job)
- Target tech industry professionals and hiring managers in the UAE (90% expat audience)
- Drive traffic to a conversion-focused landing page
- Position Karim as a thought leader in tech recruitment and leadership hiring
Qualifications
- Proven track record of growing YouTube channels, ideally in B2B or professional niches
- Deep understanding of YouTube's recommendation algorithm, analytics, and growth levers
- Strong design sensibility for effective thumbnails and visual branding
- Bonus: experience with video editing or content creation workflows
- Excellent English communication skills
- Ability to work autonomously and manage flexible, remote collaboration