Well-rounded marketing expert - Fulltime - SEA

Job Description: Digital Marketing Expert
About the Role
We’re seeking a seasoned and well-rounded Digital Marketing Expert with 5+ years of B2C marketing hands-on experience across paid acquisition, organic growth, and CRM management. The ideal candidate is both strategic and analytical, comfortable owning multi-channel campaigns, interpreting data to drive decisions, and building scalable marketing systems that support long-term growth.

Key Responsibilities
Paid Marketing & Acquisition

• Plan, launch, and optimize paid campaigns across Google Ads, Meta, Facebook, and other digital channels.
• Continuously test creatives, audiences, and bidding strategies to improve ROAS and reduce CAC.
• Manage budgets, forecast performance, and report on key campaign metrics.
• Performance marketing:
  Build structured campaigns
  Understand search intent, match types, quality score, and ad–landing page relevance
  Explain methodology and steps clearly
  Client expects candidates to immediately understand concepts like quality score, relevancy metrics, campaign structure, etc.

Analytics & Performance Tracking

• Build and maintain tracking systems across platforms, including pixels, UTM structures, and conversion events.
• Analyze marketing data to identify trends, evaluate results, and recommend actionable insights.
• Develop KPI dashboards and performance reports to support strategic decision-making.

SEO & Organic Growth

• Lead on-page and off-page SEO initiatives to improve search rankings and organic traffic.
• Conduct keyword research, content recommendations, and site audits.
• Collaborate with content teams to develop high-impact organic growth strategies.
• Understand content strategy, backlink acquisition, and how to guide writers/agencies.

CRM & Pipeline Management

• Manage CRM workflows, segmentation, and automation to nurture leads through the funnel.
• Build and optimize pipelines that support sales and lifecycle marketing.
• Ensure data hygiene, reporting accuracy, and seamless integration across tools.

Qualifications

• 5+ years of experience in performance marketing, growth marketing, or similar roles.
• Proven success managing paid campaigns across Google, Meta, and other major ad platforms.
• Strong analytical mindset with proficiency in tools such as Google Analytics, Looker Studio, or similar.
• Hands-on experience with SEO best practices and organic growth strategies.
• Experience managing CRMs (Zoho) and building lead pipelines.
• Highly organized, detail-oriented, and comfortable owning both strategy and execution.
• Excellent communication skills and a collaborative, proactive working style.

Nice-to-Have Skills

• Experience with marketing automation tools and email marketing platforms.
• Familiarity with A/B testing frameworks, attribution modeling, and lead scoring.
• Understanding of broader brand strategy and creative development.