UI/UX Designer (Webflow) - Part-time - NA/LATAM/EMEA

Role Overview

Join Carelynest, a leading name in wellness telehealth, as a UI/UX Designer specializing in Webflow. Your mission will be to craft high-quality landing pages and sales funnels that resonate with a modern clinical premium aesthetic. Our goal is to produce top-tier designs that build trust and effectively convert users across our product lines.

Responsibilities

• Design and develop landing pages for new products and campaigns, from initial wireframes to handoff-ready files.
• Create and implement sales funnels, including quiz flows, intake forms, multi-step onboarding processes, and upsell pages.
• Build and maintain landing pages using Webflow, ensuring design and implementation meet project standards.
• Collaborate on ad creatives for performance channels, potentially incorporating motion elements.
• Analyze A/B test results and optimize designs for enhanced conversion rates.
• Ensure visual consistency with the brand's aesthetic and maintain high design standards.

Required Skills

• A robust portfolio showcasing landing pages and sales funnels, emphasizing functional design over mere aesthetics.
• Proficiency in Webflow with experience in delivering real-world projects.
• Strong understanding of conversion rate optimization (CRO) principles, including screen hierarchy, F-pattern, and effective CTA placement.
• Ability to design with a clinical premium and health-tech aesthetic that fosters trust.
• Expertise in creating responsive layouts with a mobile-first approach.

Nice to Have

• Experience in the health, wellness, medical, or telehealth industries.
• Familiarity with the US market, including language nuances and compliance sensitivity regarding health claims.
• Proficiency in motion graphics, including Lottie and micro-animations within Webflow.
• Experience with analytics tools like GA4 and Hotjar for data-driven design iterations.
• Skills in creating ad creatives for platforms such as Meta and Google, both static and motion-based.