Social Media Marketing Specialist - PT Freelance - Americas

Role Overview

We are seeking a dedicated Social Media Marketing Specialist to enhance the online presence of our service, AspireMap AI. This role focuses on creating and implementing effective social media strategies to increase brand awareness and engagement for high school students going into college/university, and career changers.

Responsibilities

• Develop and execute social media marketing strategies tailored to our service.
• Create engaging and relevant content for various social media platforms.
• Monitor and analyze the performance of social media campaigns, adjusting strategies as needed.
• Collaborate with the team to align social media activities with overall marketing objectives.
• Engage with our online community to foster relationships and build brand loyalty.

Required Skills

• Proven experience in social media marketing, particularly within the USA market.
• Strong understanding of social media platforms and their respective audiences.
• Excellent communication and content creation skills.
• Ability to analyze data and derive actionable insights to improve campaign performance.
• Experience with educational/career path, counseling matters.
• Located in the EST timezone.

Nice to Have

• Familiarity with marketing tools and analytics platforms.