Social Media Manager (Content creating, US market) - Part-time - WW

About Silvy

Silvy is an AI-powered travel planning platform designed to simplify and enrich the travel experience. Our platform offers features like a chatbot assistant, AI-generated trip itineraries, destination guides with local insights, hotel booking with advanced filtering, and e-SIM offerings.

As we gear up for our product launch, we’re looking to build a strong social media presence with our platform launch.

Role Overview

We are seeking a creative and experienced Social Media Manager to take charge of our social media strategy and execution. In this role, you will help position Sylvie, our travel assistant, as a relatable and engaging travel influencer. Your work will be instrumental in creating brand awareness, driving engagement, and building a loyal following ahead of our product launch.

Key Responsibilities

Content Creation:

• Develop and execute a social media strategy focused on Instagram and YouTube Shorts (with potential expansion to TikTok).
• Create engaging and visually appealing content, including destination highlights, travel tips, product showcases, and industry news.
• Utilize Silvy’s platform data to craft unique and helpful posts for travelers.
  Community Engagement:
• Build an authentic and loyal following by interacting with the audience and fostering a community of travel enthusiasts.
• Respond to comments and direct messages to maintain a personal touch.
  Brand Building:
• Position Sylvie as a travel influencer by creating a relatable and engaging online persona.
• Focus on quality over quantity to attract and retain a dedicated user base.
  Paid Social Advertising:
• Plan and execute paid social media campaigns to drive brand awareness and reach.
  Analytics & Optimization:
• Track and analyze performance metrics to refine content strategy and improve engagement.
• Provide regular updates and insights to the team.

Requirements

• Native-level English with excellent copywriting skills.
• Proficiency in social media platforms, particularly Instagram and YouTube Shorts.
• Basic design skills using tools like Canva, Figma, and CapCut.
• Experience managing social media accounts for US audiences.
• Strong understanding of the travel industry and a passion for travel.
• Familiarity with paid social advertising and campaign management.

Nice-to-Have:

• Knowledge of TikTok content strategies and trends.
• Experience working with AI-powered tools or features.