Senior Wordpress Developer

Long-term Senior WordPress Developer / Technical Steward for by icons ecosystem

We are looking for a long-term Senior WordPress Developer / Technical Steward who can help maintain, improve and oversee a custom WordPress-based ecosystem called by icons.

by icons is a Nordic digital platform ecosystem for fashion, styling, retail collaboration and supplier-driven brand visibility. The platform includes ShoppingGuide, Brand Hub Manager, by icons Connect, supplier-facing modules, public websites and several custom WordPress plugins.

This is not a simple website-editing role. We are looking for a careful, experienced and structured developer who can understand existing plugin architecture, protect what is stable, debug carefully, review code when needed, improve functionality step by step, and guide the technical development of the platform over time.

The ideal person is not just a coder, but a long-term technical partner who values stability, clean structure, clear communication and thoughtful development.

We already have development support for lighter implementation tasks. This role is intended for senior-level technical oversight, plugin architecture, code review, debugging and safe long-term platform guidance.

Key responsibilities

• Maintain and improve existing custom WordPress plugins.
• Review and understand current plugin architecture before making changes.
• Help protect stable functionality and avoid unnecessary rewrites.
• Debug PHP errors, REST API issues, JavaScript problems, HTTP 500 errors and plugin conflicts.
• Review code and technical decisions before larger changes are implemented.
• Help ensure stability across ShoppingGuide, The Brand Hub Gallery, by icons Connect and related websites.
• Work carefully with staging, backups and version control.
• Improve code step by step when needed.
• Help guide technical decisions for future modules and platform growth.
• Document changes, risks and recommendations clearly.

Required experience

• Strong experience with custom WordPress plugin development.
• Solid knowledge of PHP, JavaScript, HTML and CSS.
• Strong understanding of WordPress REST API, custom post types, post meta, shortcodes, hooks, filters, user roles, security and file handling.
• Experience reading, improving and maintaining existing plugin code.
• Ability to debug PHP errors, JavaScript issues, REST API responses and plugin conflicts.
• Experience with staging environments, backups and version control.
• Strong communication skills and a careful, structured working style.
• Ability to explain technical issues clearly and honestly.
• Availability for long-term collaboration on a light but stable basis.

Preferred experience

• Experience with custom dashboards, member areas or supplier portals.
• Experience with image handling, file uploads or media libraries in WordPress.
• Experience with Stripe, subscriptions or gated access.
• Experience with GDPR-conscious European or Nordic projects.
• Experience working with founders or product owners on long-term platform development.
• Experience maintaining complex WordPress ecosystems with connected plugins or modules.

Working style

We value careful, honest and structured development.

The right person should be comfortable working step by step, reading existing code before making changes, documenting changes, and avoiding unnecessary rewrites of stable functionality.

We are looking for someone who can help protect the platform as much as build it.

This role requires patience, precision and technical maturity. We prefer careful analysis and safe improvements over fast, uncontrolled changes.

Estimated workload

This is not a full-time role.

We are looking for a long-term technical partner who can start with approximately 5 hours per week, mainly for technical review, debugging, careful improvements, plugin architecture and platform oversight.

The workload may increase temporarily during active development phases, urgent technical issues or important platform milestones.

Preferred location

Preferred location: Scandinavia or Europe.

Swedish developers are very welcome to apply, as the project has a Nordic market focus and requires clear long-term communication.