Senior UX Designer

Role Overview

We are seeking a highly skilled Senior UX Designer for a freelance role within our digital practice. This position involves leading design execution across various client engagements, contributing significantly to experience strategy, competitive research, and content thinking. The ideal candidate will bring creativity, speed, and strategic insight, while seamlessly integrating with UX teams, brand strategists, delivery leads, and development teams.

Responsibilities

• Develop information architecture (IA), user flows, interaction patterns, and wireframes.
• Translate briefs, research outputs, and strategic frameworks into clear, user-friendly design solutions.
• Engage in competitive analysis efforts, including UX audits, feature comparisons, and experience benchmarking.
• Analyze SEO, AEO, and GEO reports to inform information architecture, page structure, content hierarchy, and user intent alignment.
• Contribute a UX perspective to web content strategy discussions, focusing on content organization, page flow, messaging hierarchy, and calls to action.
• Collaborate with developers to ensure design strategies are executable, well-documented, and smoothly handed off.
• Participate in reviews, client presentations, and feedback sessions.
• Manage personal time and deliverables within project schedules, proactively addressing risks or scope questions.
• Maintain design file hygiene and adhere to documentation standards expected of senior-level contributors.
• Produce high-fidelity design deliverables and work within a design system.

Required Skills

• 8-10 years of UX strategy and interaction design experience with agency or multi-client exposure.
• Strong portfolio showcasing information architecture design, user journeys, wireframing, and interaction design.
• Proficiency in Figma, including component-based design and developer handoff workflows.
• Familiarity with competitive analysis frameworks and the ability to conduct structured UX audits.
• Working knowledge of SEO, AEO, and GEO principles related to content structure and user intent.
• Ability to read research reports and translate findings into design and content recommendations.
• Clear, professional communication style with clients and cross-functional teams.

Nice to Have

• Experience producing high-fidelity UI for web and digital products.
• Familiarity with CMS platforms like WordPress, Contentful, or Hubspot.
• Understanding of SEO tools such as Ahrefs, Semrush, or Google Search Console.
• Experience with collaboration and delivery tools like Jira or Monday.com.
• Knowledge of AI tools like Claude, Gemini, or Firefly.