Senior SEO Specialist - Part-time - Worldwide

About the Role

We are seeking a skilled SEO Specialist to optimize our website, improve search rankings, and increase organic traffic. The ideal candidate will have experience developing SEO strategies from scratch and will work closely with the business owner to provide expert guidance on best practices.

About the Business

We are a solo-run therapy and coaching business that has been operating for approximately one year. The website is live but has not been optimized for search engines. Our primary goal is to attract more inbound leads through organic search, rather than paid advertising. We need an expert who can evaluate our current setup and implement effective strategies.

Responsibilities

• Conduct a comprehensive SEO audit to assess the website’s current performance
• Develop and execute an SEO strategy from scratch, focusing on organic search growth
• Perform keyword research and optimize website content for relevant search terms
• Improve on-page SEO (meta tags, headers, internal linking, etc.)
• Provide recommendations for technical SEO improvements
• Set up and analyze SEO performance metrics (Google Analytics, Google Search Console, etc.)
• Offer guidance on content strategy to improve search rankings

Requirements

• Proven experience as an SEO Specialist, preferably with small businesses or solo entrepreneurs
• Strong knowledge of on-page, off-page, and technical SEO
• Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Experience creating and implementing SEO strategies from the ground up
• Ability to explain SEO concepts to non-experts and provide actionable recommendations
• Experience working with WordPress websites is a plus
• Excellent communication skills and ability to work independently