Senior Manager, Data Analytics - Marketing - Overlap with MST
Location
Remote restrictions apply
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Hourly rate
Hourly rate
Min. experience
5+ years
Hours per week
40 hours
Duration
24 weeks
Required skills
Freelance job
Posted 2 days ago
Actively recruiting / 8 applicants
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Juliana Torrisi is in direct contact with the company and can answer any questions you may have. Email
Role Overview
ⓘ View potential timezone restrictions
TouchTunes is seeking a strategic and insight-driven Senior Manager, Data Analytics - Marketing to harness the power of data in support of our growth efforts. Based in the ET timezone, serving teams in NYC and Montreal, this role is pivotal in transforming data into actionable insights that drive consumer marketing and loyalty programs.
Responsibilities
- Lead the experimentation and measurement of consumer marketing and loyalty initiatives.
- Analyze and optimize LTV (Lifetime Value) metrics for consumer segments.
- Develop and implement data-driven strategies for effective consumer segmentation.
- Provide clear, actionable insights to inform marketing decisions and strategies.
- Collaborate closely with marketing teams to ensure data insights align with business goals.
Required Skills
- Strong analytical skills with experience in data analytics and interpretation.
- Proficiency in data segmentation and LTV analysis.
- Ability to translate complex data into clear, actionable insights.
- Experience in measuring and optimizing consumer marketing programs.
- Technically skilled in Python and SQL (Databricks), with AI tool usage (e.g. Claude)
- Experience with marketing tools preferred like Braze, Talon.One, Mixpanel
Nice to Have
- Familiarity with marketing and loyalty program strategies.
- Experience working in a cross-functional team environment.
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