Senior Brand & Growth Strategist - Part-time - Worldwide

About the company

Rememberr is building an AI-powered Executive Assistant designed to help professionals manage information, decisions, and workflows more effectively.

The company is currently in the early-stage product phase, with a strong product and engineering team already in place. An internal MVP is complete and public beta will launch within the next 1–2 weeks.

Rememberr is now seeking an experienced marketing leader to establish brand positioning, go-to-market strategy, and early growth channels.

Role Overview

We are looking for a senior marketing strategist or fractional CMO-level professional to lead the foundational marketing and branding strategy for Rememberr.

This role will start with deep market and competitive research, develop brand positioning and messaging, and define the go-to-market strategy to acquire the first users.

The ideal candidate has 10+ years of experience across branding, marketing strategy, and growth, and is comfortable working with early-stage startups.

Key Responsibilities

1. Brand & Positioning

• Conduct competitive landscape research
• Define Rememberr’s brand positioning and messaging
• Develop a clear positioning statement and brand narrative
• Translate positioning into website messaging and communication guidelines

2. Go-To-Market Strategy

• Design the initial marketing strategy from zero users to first traction
• Develop a roadmap for user growth
• Identify key acquisition channels and early growth experiments

3. Growth & Marketing Channels
   Recommend and potentially guide execution across channels such as:

• Paid acquisition (PPC)
• LinkedIn advertising
• Community platforms (e.g., Reddit)
• Social media (X / Twitter, LinkedIn)
• Content marketing

4. Marketing Roadmap

• Define the overall marketing playbook
• Prioritize experiments and campaigns
• Recommend additional marketing hires or specialists as the company scales

Ideal Candidate Profile

• 10+ years experience in marketing strategy and brand development
• Experience with early-stage startups or product launches
  Strong skills across:
• Brand strategy
• Marketing strategy
• Competitive analysis
• Growth marketing
• Comfortable operating at a Head of Marketing / CMO level
• Ability to both think strategically and guide execution

Engagement Details

• Initial commitment: ~20 hours per week
• Start: Immediate
• Initial engagement: 3 months
• Potential to expand to full-time or long-term leadership role depending on performance

• APAC (Australia / East Asia)
• Europe
• Global candidates are welcome, but time zone overlap with APAC is strongly preferred.