Actively recruiting / 2 applicants
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Wilson Bittencourt, RecruiterRole Overview
Always Home, an innovative SaaS application designed for apartment dwellers, is on the lookout for a freelance Product Manager with a focus on user acquisition strategies. The app is technically advanced, and we are seeking a strategist to craft a compelling go-to-market strategy that will effectively communicate its value and convert users into subscribers. This position emphasizes building a repeatable acquisition engine and achieving early sales traction, rather than coding or branding.
Responsibilities
- Develop User Acquisition Strategies: Craft and implement strategies that drive subscription growth and user acquisition.
- Build Sales Funnels: Create sustainable sales funnels to ensure ongoing growth.
- Channel Identification and Testing: Identify potential acquisition channels such as paid advertisements, partnerships, and referral programs, and conduct testing for effectiveness.
- Messaging Optimization: Enhance messaging to effectively communicate the app’s unique value proposition.
- Onboarding Flow Design: Develop onboarding processes that maximize user conversion and retention.
- Campaign Execution: Translate strategic plans into actionable and measurable campaigns.
- Performance Analysis: Continuously analyze data to refine and optimize acquisition tactics.
- Cross-Functional Collaboration: Work with technical teams to align product features with growth objectives.
- Sales-Minded Leadership: Lead with a focus on tying decisions back to user growth and revenue.
Required Skills
- Proven experience as a Senior Product Manager with expertise in sales and growth.
- Demonstrated success in building acquisition strategies for SaaS or consumer applications.
- Proficiency in funnel optimization, subscription growth, and retention strategies.
- Strong analytical skills to convert insights into actionable strategies.
- Excellent communication skills and the ability to work independently.
- Comfort with remote work and availability during PST mornings.
Nice to Have
- Experience in working with technically polished SaaS applications.
- Familiarity with fast-paced and dynamic work environments.