Paid Acquisition Specialist - PT Freelance - Americas

Role Overview

Join our dynamic team at a thriving electric bike and scooter shop in Toronto, Canada. As we expand our business to a nationwide e-commerce platform, we are seeking an experienced freelancer to manage and optimize our Google and Meta Ads. This role is crucial to driving online sales and enhancing our digital presence for high-ticket items like e-bikes.

Responsibilities

• Strategize, implement, and manage Google and Meta Ads campaigns to drive traffic and maximize conversions.
• Create and optimize a full-funnel strategy with testing protocols
• Analyze campaign performance data to provide actionable insights and adjust strategies for optimal results.
• Collaborate with the e-commerce team to ensure ads align with our new Shopify website's conversion-focused approach.
• Manage ad budgets effectively to achieve the best return on investment.
• Stay updated with the latest trends and best practices in digital advertising, particularly in the D2C e-commerce space.

Required Skills

• Proven experience in managing Google and Meta Ads for e-commerce businesses.
• Experience with D2C brands
• Experience with high-ticket items
• Experience with brands in/targeting Canada
• Expertise in digital advertising strategies for high-ticket items.
• Strong analytical skills to interpret data and optimize advertising campaigns.
• Familiarity with Shopify and e-commerce platforms.

Nice to Have

• Experience with D2C e-commerce advertising.
• Knowledge of the electric bike or scooter industry.