Motion Graphics Ad Designer - PERM - Americas

About the job

We are seeking an experienced Motion Graphics Ad Designer with deep expertise in designing high-performing direct response ads for Meta (Instagram + Facebook). You’ll be responsible for creating compelling video ads with polished, engaging motion graphics and authentic UGC content. Your work will directly fuel the performance of ad campaigns for some of the most innovative DTC and digital health brands. You’ll collaborate closely with marketers, creative strategists, and project managers to translate briefs into engaging ad creative that performs — balancing brand storytelling with proven direct response techniques.

Responsibilities

• Design and produce high-quality motion graphics and animations tailored for Meta ads
• Edit UGC content into compelling, conversion-oriented video ads
• Collaborate with growth marketers and creative strategists to translate concepts into ad creative that drives measurable performance
• Apply best practices for direct response advertising, including strong hooks, pacing, and CTAs
• Maintain consistency with brand guidelines while pushing creative boundaries
• Continuously test and optimize creative based on performance insights Who you are
• 3–7 years of professional experience in motion graphics, video editing, or ad design
  (agency or brand side)
• Strong portfolio of Meta ad creative — especially direct response ads and UGC edits
• Experience designing across multiple formats (Facebook / Instagram / Tiktok) and
  channels, based on a marketing brief and business objectives
• Highly proficient in After Effects, Premiere Pro, Photoshop, and Illustrator (Figma a plus)
• Deep understanding of what makes Meta ads perform (hooks, scroll-stopping visuals, CTAs, etc.)
• Strong sense of pacing, composition, typography, and color
• Ability to handle multiple projects and deadlines simultaneously

About Lantern

Lantern is a growth agency helping early-stage Digital Health and Consumer Internet startups build and execute full-funnel growth plans. We’re a full-stack growth team for hire, serving as your fractional Head of Marketing supported by a team of seasoned marketers, creatives, and developers to plan and execute any campaign. We’ve helped leading startups grow from launch to over $100mm in revenue.

Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.