Intermediate Growth Marketing Specialist - FT Freelance - Worldwide

About the Role

We’re hiring a full-time Growth Manager to help scale a portfolio of Shopify apps, Websays (B2B SaaS), and occasionally support client growth initiatives. This role blends growth execution, light design work, and experimentation.

You don’t need to be a “designer,” but you do need to be comfortable creating, updating, and iterating on visual assets quickly using tools like Canva and AI.

This is a hands-on role with real ownership. You’ll work directly with the founder and help turn ideas into shipped growth experiments.

What You’ll Work On

Shopify Apps (Primary Focus)

• Update and optimize Shopify App Store listings
  Screenshots, feature graphics, GIFs, icons (via Canva)
  Copy + visuals optimized for conversion
• Improve install → activation → paid conversion funnels
• Assist with pricing tests, onboarding improvements, and lifecycle messaging
• Cross-promote apps where it makes sense
• Maintain consistency across listings as features evolve

Design & Creative Execution

• Create and iterate on:
  Shopify app screenshots and promo images
  Simple ad creatives (Meta / Google / LinkedIn)
  Website visuals, banners, and UI callouts
• Use Canva templates to move fast (not pixel-perfect Figma work)
• Leverage AI tools to generate:
  Ad concepts and variations
  Visual mockups
  Copy + creative combinations for testing
• Refresh existing assets rather than reinvent everything

Websays (B2B SaaS)

• Support landing page and funnel optimization
• Update visuals and messaging as features launch
• Assist with SEO content visuals and conversion-focused pages
• Help improve demo and self-serve sign-up experience

Paid Media & Testing Support

• Support paid media efforts by:
  Producing new creative variations
  Organizing assets and naming conventions
  Tracking what’s being tested and what’s working
• You won’t be the sole media buyer — but you will help fuel testing velocity

Client Work (Occasional)

• Design and growth support for select clients when needed
• Create ad creatives, landing page visuals, or growth experiments
• No account management or heavy client calls required

What You’ll Be Responsible For

• Shipping growth ideas end-to-end (concept → asset → test → learn)
• Keeping Shopify app listings visually up to date
• Increasing testing velocity through fast, good-enough design
• Understanding the numbers behind your work
• Documenting learnings so wins can be reused across products

Required Skills & Experience

• 2–5 years experience in growth, marketing, or SaaS
• Strong working knowledge of Canva
• Experience updating:
  App listings
  Websites
  Ads or marketing visuals
• Comfortable using AI tools for creative and productivity
• Solid understanding of funnels and conversion optimization
• Strong written English and async communication skills
• High ownership mindset — you execute, not just suggest

Nice to Have (Not Required)

• Shopify ecosystem experience (apps or merchants)
• App Store Optimization (ASO) experience
• Basic HTML/CSS or CMS familiarity
• SEO experience (content briefs, optimization)
• Experience with tools like:
  Klaviyo
  Stripe / Paddle
  GA4, Mixpanel, PostHog
  Attribution tools

How We Work

• Fully remote, async-first
• Clear goals, minimal meetings
• Direct access to the founder
• Fast iteration over perfection

Who This Role Is Not For

• Pure designers who don’t care about metrics
• Marketers who outsource all creative work