Growth Marketing Specialist WW-PT

Role Overview

We are seeking a data-driven Growth Marketing Specialist with a strong background in Google Ads to spearhead our direct-to-customer acquisition strategy. Your role will be pivotal in crafting, launching, and refining paid search campaigns aimed at promoting our high-purity native human proteins to researchers and professionals within the life sciences industry.

Responsibilities

• Paid Search Strategy & Execution: Develop and manage targeted Google Ads campaigns designed to capture high-intent search traffic from researchers and purchasing managers in search of specific native human proteins.
• Campaign Optimization: Perform continuous keyword research, engage in A/B testing of ad copy, ensure alignment of landing pages, manage bids, and curate negative keywords to enhance ROI and reduce acquisition costs.
• Performance Tracking & Analytics: Monitor and analyze key performance indicators, such as conversion rates and cost-per-acquisition, to provide actionable insights for strategic refinement.
• Full-Funnel Growth (Secondary): Assist in additional growth channels as needed, which may include Bing Ads, search engine optimization (SEO), answer engine optimization (AEO), and content distribution strategies to boost direct sales.

Required Skills

• Google Ads Expertise: Proven track record in managing paid search (PPC) campaigns, particularly with a focus on B2B lead generation or direct-to-consumer sales.
• Data-Driven Mindset: Strong analytical abilities to track conversions, assess performance metrics, and iteratively optimize ad spend.
• Communication: Excellent proficiency in written and spoken English.

Nice to Have

• Life Sciences Industry Knowledge: Previous marketing experience in fields such as biotechnology, pharmaceuticals, clinical reagents, or protein manufacturing.
• Multi-Channel Search Experience: Experience with Microsoft/Bing Ads.
• Broader Digital Marketing Stack: Familiarity with organic search (SEO), Answer Engine Optimization (AEO), or developing technical content strategies for scientific products.