Growth Marketing Specialist - PT Freelance - Worldwide

Role Overview

Join our team as a Modern Growth Hacker, where you'll play a crucial role in launching a revolutionary short-form mobile app focused on serialized storytelling. Our app combines the engaging elements of TikTok with the creative narratives of Webtoons, enhanced by AI-driven creation tools. As we prepare to launch our MVP and content pipeline, we need a dynamic marketer to drive growth and engagement.

Responsibilities

• Develop and execute growth strategies that leverage real data metrics such as CTR, ROAS, CAC, and LTV to build and scale our brand.
• Launch and optimize marketing campaigns on platforms like TikTok and Instagram, focusing on creator collaborations.
• Create and manage an effective affiliate and influencer marketing engine, including referral bonuses and payout systems.
• Design marketing strategies that go beyond basic awareness, incorporating funnels, flywheels, and viral content.

Required Skills

• Proven experience in brand and product growth using data-driven approaches.
• Expertise in launching and optimizing creator campaigns on TikTok and Instagram.
• Ability to build and manage affiliate and influencer marketing systems.
• Strategic thinking with a focus on marketing funnels and viral growth mechanisms.

Nice to Have

• Existing relationships with creators or meme pages for rapid testing and deployment.
• Experience with hybrid retainer and performance-based compensation models.