Growth Marketer WW-FT

Role Overview

Poppy AI is seeking a talented Growth Marketer to join our innovative platform designed for creators. You will be instrumental in driving cold traffic conversion, a critical area for our expansion. The primary goal is to scale revenue through effective Meta ad campaigns.

Responsibilities

• Develop and implement strategies to convert cold traffic into paying customers using Meta ads.
• Manage and optimize ad campaigns with a focus on achieving profitable Return on Ad Spend (ROAS).
• Build and refine comprehensive marketing funnels to meet weekly growth targets.
• Collaborate with the Poppy AI team to ensure marketing efforts align with product vision and audience needs.
• Provide detailed reports on campaign performance, revenue growth, and funnel optimization.

Required Skills

• Proven success in generating $500k/month in new revenue from cold Meta ads within six months.
• Direct experience in managing over $1M in Meta ad spend with profitable ROAS.
• Expertise in building full-stack funnels from awareness through conversion to retention.
• Strong analytical skills with a focus on measurable growth outcomes.
• Ability to work independently in a fast-paced startup environment.

Nice to Have

• Familiarity with Meta Ads Manager, Google Analytics/GA4, and CRM tools like HubSpot.
• Experience with landing page builders such as Webflow or Unbounce.
• Proficiency in email marketing platforms like Klaviyo or Mailchimp.
• Skills in data visualization tools such as Looker Studio or Tableau.
• Understanding of AI-driven marketing tools for creative testing and optimization.