Growth Marketer/Performance Advertiser for AI Wine Sommelier App

Role Overview

Join our innovative early-stage AI wine sommelier app team as a Growth Marketer/Performance Advertiser. We are seeking a dynamic professional to spearhead our initial app-install ad campaigns, primarily on Meta/Instagram and potentially TikTok. This role is crucial in driving our app's growth and user acquisition strategy.

Responsibilities

• Develop and implement campaign strategies and objectives tailored to app installs.
• Provide creative direction for ad content to maximize engagement and conversion.
• Guide the team on effective conversion tactics specific to app installs.
• Conduct copy and messaging testing to determine the most effective approaches.
• Set up and manage tracking systems, including Meta SDK and conversion events.

Required Skills

• Proven hands-on experience with app-install campaigns for consumer or lifestyle apps.
• Expertise in Meta/Instagram ad platforms and familiarity with TikTok advertising.
• Strong understanding of campaign strategy, ad creative development, and performance analysis.

Nice to Have

• Familiarity with App Store Optimization (ASO) in conjunction with paid advertising.
• Experience working in budget-conscious environments, particularly with startups.