Google Ads/PPC Master Certified Freelancer

Role Overview

We are seeking a highly skilled Google Ads/PPC Master Certified Freelancer with a strong track record in generating leads for high-value custom products. Our company specializes in designing and selling custom hand-blown glass chandeliers, with prices starting at $25,000. Our focus is on generating high-net-worth leads through specialized contact forms or direct calls, rather than online sales.

Responsibilities

• Long-Tail Keyword Dominance: Conduct manual research to create targeted ad groups with exact/phrase match keywords aimed at ultra-wealthy homeowners.
• Aggressive Negative Keyword Management: Regularly review search term reports to remove irrelevant terms like "cheap," "diy," "repair," and "clearance."
• Audience Layering: Implement strategies to target affluent geo-demographics, focusing on top income tiers in specific affluent ZIP codes within the USA.
• Weekly Action Logs: Provide detailed reports twice weekly on the changes made to enhance lead quality.

Required Skills

• Expert Vetted: Only candidates in the top 1% of talent will be considered.
• Luxury Lead Generation Experience: Proven success in generating leads for high-ticket, luxury products.
• Manual and Controlled Bidding Expertise: Expertise in manual bidding or controlled portfolio bidding for high-value conversion funnels.
• Tracking Proficiency: Mastery of GTM, GA4, and server-side tracking to ensure offline lead tracking is accurately linked to specific keywords.
• Exceptional English Skills: Proficient in both written and spoken English, with the ability to clearly explain analytical data.

Nice to Have

• Experience in generating leads for other high-ticket items or services, excluding real estate.