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Dawn Energy is building the central brain for home energy in Ontario. Our Energy Management System (EMS) will connect to smart devices, optimize their use based on pricing and production data, and give homeowners one intuitive interface for control, savings insights, and upgrade pathways.
We’re starting with an MVP: a thin but functional slice across all layers, designed with our principle of “build once, extend forever.”
Pillar 1 – Lead Gen
Two entry points:
o “Connect My Data” → OAuth flow
o Segmentation form (3–5 homeowner fields)
Backend triggers EMS calculation logic → outputs static electrification options.
Lead data (incl. UTMs) sent into CRM (Klaviyo via Make Webhook).
Event tracking for submissions & success.
Pillar 2 – Remote Integration
Integrate Ecobee thermostat only (OAuth).
Token storage + refresh logic.
Poll every 5 minutes: temp, mode, setpoints, hvacRunning.
One command type: setHold (with guardrails).
Minimal internal QA page/log output for verification.
Pillar 3 – Smart Dashboard (Lite)
For MVP: internal QA only (not consumer-facing).
Future scope: unified multi-device dashboard, history, automation.
Homeowner can submit info → EMS outputs upgrade list.
CRM captures all lead data with correct fields + UTMs.
Ecobee connects via OAuth, polls successfully, sends setHold.
Stable, deployable environment with secure token handling.