Social Media Manager & Short-Form Content Creator (Freelance)

Why This Opportunity

Help launch a consumer-focused digital platform by turning everyday financial topics into entertaining, easy-to-understand social media content.

We're looking for a creative, hands-on Social Media Manager and Content Creator who knows how to capture attention, simplify complex topics, and turn viewers into an engaged community.

You'll lead our pre-launch social media presence across TikTok, Instagram, and Facebook, creating short, engaging videos that make household utility bills more relatable, informative, and even fun.

This is an opportunity to shape a brand's voice from the beginning, experiment with creative formats, and directly contribute to growing its audience and launch waitlist.

About the Company

We're an early-stage consumer technology company preparing to launch a platform that helps people better understand their household utility bills.

Our initial launch will focus on the Texas market, starting with Houston, in 2027.

We're building a social media presence that makes traditionally confusing financial topics approachable through educational content, humor, and creative storytelling.

Why This Role Matters

Social media will play a key role in introducing our brand to future customers before launch.

You'll be responsible for creating content that not only attracts attention but also builds trust, encourages engagement, and motivates viewers to join our waitlist.

We're looking for someone who understands that effective short-form content combines strong storytelling, platform-native creativity, and a clear purpose.

What You'll Do

• Develop and execute a social media content strategy across TikTok, Instagram Reels, and Facebook.
• Create engaging, educational short-form videos, typically under 30 seconds, that simplify household utility bills and related financial topics.
• Produce original content using creative formats such as:
  • Short animations and stick-figure storytelling
  • Memes and relatable humor
  • Trending audio and social media formats
  • Educational explainers
  • Quirky, personality-driven financial content
• Write attention-grabbing hooks, engaging captions, and clear calls to action.
• Translate complex utility and billing concepts into simple, entertaining content for everyday consumers.
• Adapt social media trends to the brand's voice while maintaining relevance to its target audience.
• Maintain a consistent visual identity across platforms, following established brand guidelines.
• Create content that encourages audience interaction, brand awareness, and pre-launch waitlist signups.
• Experiment with different creative approaches to identify what resonates with the audience.
• Help establish a recognizable social media presence ahead of the company's 2027 launch.

What Success Looks Like

• A consistent and recognizable social media presence across TikTok, Instagram, and Facebook.
• Short-form videos that make household utility and financial topics easy to understand.
• Engaging content that encourages viewers to interact with the brand.
• Growing awareness among potential customers in the initial Texas market.
• Increased interest and signups for the pre-launch waitlist.

Who We're Looking For

Must Have

• Demonstrated experience creating high-quality short-form video content for TikTok, Instagram Reels, Facebook Reels, or similar social media platforms.
• A strong portfolio of published short-form videos showcasing polished editing, creative storytelling, and engaging content.
• Hands-on experience using video editing and content creation tools such as CapCut, Adobe Premiere Pro, After Effects, Final Cut Pro, Canva, or equivalent platforms.
• Strong copywriting skills, particularly writing compelling video hooks, captions, and calls to action.
• Ability to transform complex, technical, or potentially dry topics into simple, entertaining, and relatable content.
• Strong understanding of social media trends, platform-specific content formats, and audience engagement.
• Creative storytelling skills, with the ability to incorporate humor, memes, animations, and other engaging visual elements.
• Ability to maintain consistent branding and visual identity across multiple social media platforms.
• Comfortable independently developing creative ideas and turning them into finished, publishable content.

Nice to Have

• Experience creating content for fintech, personal finance, consumer finance, or financial education brands.
• Experience developing social media content strategies for early-stage startups or pre-launch products.
• Familiarity with audience-building campaigns focused on waitlist registrations or customer acquisition.
• Experience creating animated explainers or motion graphics.
• Familiarity with the Texas consumer market, particularly Houston.
• Based in Texas, with an understanding of local audiences, culture, and consumer interests.

Tools & Technologies

Social Media Platforms

• TikTok
• Instagram Reels
• Facebook Reels

Video Editing & Production

• CapCut
• Adobe Premiere Pro
• Adobe After Effects
• Final Cut Pro
• Canva
• Short-form video editing
• Motion graphics and animation

Content & Creative Strategy

• Social media content planning
• Creative storytelling
• Video hooks and caption writing
• Trend-based content creation
• Educational content
• Brand storytelling
• Audience engagement

Why You'll Enjoy Working Here

• Creative ownership: Help establish a brand's social media voice and visual personality from the ground up.
• Room to experiment: Explore humor, animation, trends, and unconventional storytelling formats.
• Meaningful impact: Create content that helps consumers better understand everyday household expenses.
• Visible results: Contribute directly to audience growth and pre-launch waitlist acquisition.
• Early-stage opportunity: Play an important role in building awareness ahead of a new consumer platform's launch.

Engagement Details

• Contract type: Freelance
• Work arrangement: Remote
• Preferred location: Texas, particularly Houston, but not required
• Start date: As soon as possible, ideally within the next week
• Primary focus: Pre-launch social media growth and waitlist acquisition
• Target launch: 2027

Ready to Apply?

If you're passionate about creating short-form content that educates, entertains, and drives engagement, we'd love to hear from you.

We're especially interested in seeing examples of your work on TikTok, Instagram Reels, or Facebook Reels that demonstrate strong storytelling, creative editing, and the ability to make complex topics accessible.

You don't need to meet every preferred qualification to make a meaningful impact. If you have a strong portfolio, a creative approach, and a talent for making everyday topics interesting, we encourage you to apply.