Freelance Marketer WW-PT

Role Overview

Join Sqquid as a Growth Marketing Manager and play a pivotal role in building and driving our inbound lead generation program. This freelance, part-time role offers the flexibility of remote work while working closely with the founder to attract and engage qualified retailers. Your efforts will be instrumental in converting potential customer interest into meaningful sales conversations.

Responsibilities

• Lead Generation: Develop and execute a strategic acquisition plan to generate qualified leads, focusing on retailers using Lightspeed POS who need enhanced inventory, ecommerce, marketplace, and fulfillment operations.
• Creative Initiatives: Launch innovative growth initiatives using tools, partnerships, events, content, and other creative approaches you identify. You have the freedom to explore beyond conventional tactics.
• Network Expansion: Activate and engage with relevant partners, platforms, agencies, and communities to extend our reach where potential customers already seek advice and solutions.
• Conversion Optimization: Craft compelling offers, lead magnets, and campaigns, including our Free Retail Operations Review, and manage the execution from concept to launch.

Required Skills

• Proven experience in generating qualified leads for B2B SaaS or complex software products with limited budgets.
• Strong skills in customer research, writing, and campaign execution.
• Ability to work independently and effectively utilize AI tools.
• Demonstrated personal contribution to successful acquisition campaigns.

Nice to Have

• Experience with retail technology or ecommerce platforms.