Ecommerce & Paid Media Manager - Fulltime - Worldwide

Ecommerce & Paid Media Manager

About the Company

Lux Solar Panel Equipment LLC provides solar energy solutions for residential and commercial customers, helping clients reduce energy costs and transition to clean, renewable power through high-efficiency solar systems and services.

We are expanding our digital presence and looking for an Ecommerce & Paid Media Manager to drive online sales and manage our social commerce campaigns.

Role Overview

The Ecommerce & Paid Media Manager will manage our primary ecommerce channel (Shopify) along with social commerce platforms (Facebook Shop, Instagram Shop, TikTok Shop) and oversee paid advertising campaigns on Meta and Google Ads. This role is responsible for driving online revenue, optimizing product listings and storefronts, running paid campaigns, and coordinating marketing efforts across digital channels.

Responsibilities

• Manage and optimize Shopify storefronts (primary channel) and support BigCommerce as needed
• Maintain and update product listings, pricing, and product content
• Manage social commerce channels including Facebook Shop, Instagram Shop, and TikTok Shop
• Plan, execute, and optimize paid advertising campaigns on Meta and Google Ads
• Coordinate promotional campaigns, product launches, and seasonal offers
• Monitor ecommerce analytics and optimize conversion rates
• Ensure accurate inventory sync and product availability across channels
• Implement best practices for SEO, product discovery, and merchandising
• Track and report on key KPIs including traffic, conversion rate, AOV, ROAS, and revenue

Must-Have Skills

• 3+ years managing ecommerce stores, primarily Shopify
• Experience running paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads
• Hands-on experience with social commerce platforms (Facebook, Instagram, TikTok Shops)
• Strong understanding of product merchandising, conversion optimization, and SEO
• Experience with ecommerce analytics tools (Shopify analytics, GA4, etc.)
• Ability to manage multiple platforms and campaigns simultaneously

Nice to Have

• Experience with BigCommerce
• Experience in solar, home improvement, or hardware ecommerce
• Familiarity with Shopify apps and integrations
• Experience managing TikTok commerce campaigns
• Knowledge of advanced digital advertising strategies (retargeting, lookalike audiences, dynamic product ads)

Success Metrics

• Growth in ecommerce revenue (Shopify and social commerce)
• Increased conversion rate across stores
• Successful launch and optimization of social commerce channels
• Strong ROI on paid campaigns and ad spend efficiency
• Improved product visibility and catalog performance