Digital Marketing Specialist - PT - WW

About the Company

Callyxa is a dynamic advertising agency focused on delivering high-impact performance marketing strategies. We specialize in data-driven campaigns that maximize conversions and optimize ad spend. Our team is passionate about leveraging the latest marketing technologies to drive growth for our clients.

About the Role

We’re looking for a Performance Marketing Technical Specialist to support our team on a freelance basis (~10 hours per week). This role will be critical in ensuring accurate tracking, attribution, and campaign optimization for our digital advertising efforts.

The ideal candidate has hands-on experience with Meta Pixel setup, tracking solutions like RedTrack, and WordPress-based analytics integrations. You’ll work closely with our marketing and affiliate teams to fine-tune performance measurement and enhance our ad campaigns.

Responsibilities

• Set up and optimize Meta Pixel for accurate conversion tracking and remarketing.
• Launch and manage Facebook ad campaigns, including audience setup, creative testing, and performance reporting.
• Configure and troubleshoot RedTrack (or similar attribution platforms) for advanced funnel visibility.
• Integrate tracking and analytics solutions with WordPress-based websites.
• Collaborate with affiliate partners and networks to support lead generation and performance marketing initiatives.

Required Skills

• Proficiency in Meta Pixel setup and Facebook Ads Manager.
• Strong understanding of RedTrack or similar attribution and tracking platforms.
• Experience integrating marketing tools with WordPress (e.g., pixels, tags, conversion events).

Nice-to-Have Skills

• Familiarity with affiliate networks and performance-based partnerships.
• Experience with server-side tracking and post-back integrations.
• Knowledge of other ad platforms beyond Facebook (Google Ads, TikTok, etc.).