Digital Marketing Specialist (E-commerce Platform, US market) - Full-time - WW

About Us

We are seeking an experienced digital marketing specialist to develop and execute marketing strategies for our new e-commerce platform targeting US consumers. The ideal candidate will create compelling content, manage social media campaigns, and optimize online advertising. This position requires a deep understanding of digital marketing trends and tools to effectively reach our audience and drive sales.

Role Overview

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing marketing strategies to enhance our brand presence and increase e-commerce sales. This hands-on role requires expertise in campaign management, content creation, social media strategy, and analytics to ensure data-driven decision-making and measurable success.

Key Responsibilities

• Marketing Strategy: Develop and implement comprehensive digital marketing strategies tailored to the US e-commerce market.
• Campaign Management: Plan, execute, and manage multi-platform marketing campaigns across Instagram, Facebook, and Twitter/X to engage and grow our audience.
• Social Media Management: Create and schedule high-quality, engaging content for platforms such as Instagram, Facebook, and Twitter/X to build brand awareness and foster customer engagement.
• SEO and SEM Optimization: Implement SEO best practices and manage search engine marketing campaigns to drive website traffic and improve search rankings.
• Campaign Optimization: Continuously monitor and optimize marketing campaigns to improve performance, ROI, and conversion rates.
• Marketing Automation: Utilize marketing automation tools to streamline and personalize email campaigns and customer communication.
• Analytics and Insights: Leverage tools like Google Analytics to track campaign performance, generate insights, and inform future strategies.

Required Skills and Expertise

• Social Media Platforms:
  Proficiency in managing and marketing on Instagram, Facebook, and Twitter/X.
• Digital Marketing Tools:
  Strong knowledge of Google Analytics, marketing automation tools, and campaign optimization techniques.
• SEO/SEM:
  Expertise in Search Engine Optimization (SEO) and implementing paid search campaigns.
• Marketing Strategy:
  Proven ability to design and execute effective marketing strategies tailored to specific target audiences.
• Campaign Management:
  Experience managing end-to-end campaigns, from strategy to execution and performance analysis.
• Analytics and Reporting:
  Data-driven approach with a strong ability to interpret analytics and adjust strategies accordingly.

Qualifications

• Experience: 3–5 years of experience in digital marketing, with a focus on e-commerce.
• Skills: Exceptional communication, creativity, and critical thinking skills.
• Knowledge: Familiarity with the US e-commerce landscape, including consumer behaviors and trends.