Content Marketing (SEO/Comm/Copy) - FT Freelance - Worldwide

Why Offsite?

While there are many benefits for employers and employees alike in working remotely, running any company is challenging enough, let alone a remote-first organization.

Offsite (offsite.com) is helping create more engaged, connected, and empathetic workplaces of the future by allowing People Leaders at high-growth tech companies to easily plan, manage, and follow-up after team retreats and other types of Offsites.

We offer end-to-end offsite planning services for hundreds of companies like Remote, Buffer, Reforge, UiPath, and 15Five….as well as an Airbnb-style marketplace for saving up to 40% on offsite vendors including hotels, meeting space providers, travel providers, swag, etc.

Offsite is looking for someone to “own” content marketing, who has a vast understanding of SEO, who will take our content marketing efforts to the next level.

In this role, you will:

• develop and execute a content plan whereby you will personally be writing and working as an individual contributor, including…
  • writing high quality content that positions Offsite as a thought leader and category-defining company, as well as ranks in the top 3-5 results for target keywords
  • be responsible for posts across our blog, email newsletter(s) and guest blog posts
  • develop landing page structures for programmatic SEO and to better format our marketing website
  • assist with marketing campaigns for other teams, like our sales and marketplace development teams
• develop, execute, and optimize SEO strategies to drive organic growth, including…
  • keyword research
  • improving our keyword rankings across the board
  • running campaigns to acquire high-quality and relevant backlinks
  • converting visitors into leads with conversion rate optimization (CRO)

We’re a VC-backed startup approaching profitability with a lean-and-mean team (but actually, everyone is really nice!).

We expect you to be an individual contributor for the first 3-6 months, and only after showcasing your strategy is working will we start hiring VAs and support staff under you in order to scale the amount of content you’re able to generate.

This is a unique opportunity to:

👉 join a VC-backed startup as an early employee before our Series A...

👉 work wherever you want, however you want (so long as you have exceptional WiFi connection), with invitation to 2x/year All-Hands offsites

👉 build a network of CEOs, Chiefs of Staffs, EAs, and People Leaders from the world's fastest-growing and most inspiring companies...

👉 have day-to-day impact on the direction of our company through helping us hit aggressive growth goals that will boost our ability to raise future rounds of funding...

👉 and so much more!

About The Role

How You’ll Make It Happen:

Working with our founder/CEO, you’ll be responsible for driving organic traffic to Offsite, scaling critical marketing channels we believe can turn Offsite into a category-defining company.

Your work will include, but not be limited, to the following…

Content Development:

• Write and edit SEO-optimized blog posts, landing pages, and marketing materials.
• Collaborate with the team to create and manage a content calendar aligned with business goals.
• Incorporate customer insights, content from other thought-leading companies, and industry trends to create authoritative and engaging content.
• Develop pillar pages, sub-pillar pages, and supporting content clusters to improve website structure and keyword targeting.
• Create guides, cheat sheets, and other content upgrades to collect emails for email marketing sequences.
• Write various email sequences for marketing as well as (potentially) sales and customer success.

SEO Strategy & Execution:

• Conduct keyword research and competitive analysis to identify opportunities to rank for relevant terms.
• Optimize existing content for on-page SEO and programmatic SEO (pSEO), including metadata, internal linking, and keyword placement across thousands of profiles for vendors in our marketplace.
• Build and execute a backlink strategy to increase domain authority and organic rankings.
• Analyze website performance using SEO tools like Google Analytics and Google Search Console, Ahrefs or SEMrush (and/or similar tools), and recommend improvements.

Collaboration & Analytics:

• Work closely with product, marketing, and sales teams to align content with customer needs and company goals.
• “Own” metrics such as improved domain authority, number of backlinks per month/quarter, web traffic, and ultimately marketing qualified leads (MQLs).
• Stay updated on SEO trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:

• 2+ years of experience in content writing, ideally for another marketplace business.
• Proven track record of creating high-ranking, long-form content yourself (where you were an individual contributor, doing the planning and writing personally…)
• Strong understanding of on-page, off-page, programmatic, and technical SEO.
• Proficiency in SEO tools like Ahrefs, Semrush, and Google Search Console (you should teach us what to use and do).
• Ability to listen critically, adapt quickly, and pay attention to small details. As one way we like to screen for this, when you email us with your interest in this role, please send us a link to your favorite music playlist, in addition to your resume**.**
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Excited to be a part of an early-stage, VC-backed, high-growth technology startup and the opportunity to learn new skills and hyper-charge your career development
• Ability to grow in a fast-paced, high-growth, always-evolving startup environment

Preferred Experience:

• Ideally you’ve been the first or second content hire before at a company, where you’ve helped them scale from few leads as a result of content marketing and SEO to an over-flowing pipeline of marketing qualified leads.
• Familiarity with tools like Webflow, HubSpot, Notion, Tableau, and Canva among other tools in our marketing stack.
• Experience in creating content targeting “people leaders” at remote or hybrid companies such as Chiefs of Staff, Executive Assistants, Heads of People, and/or CEOs, founders, and other C-suite executives at 250-2500 person companies.
• Previous experience planning offsites or working in the roles we’re selling to would be huge, but not required.
• Entrepreneurial thinking and background preferred and a plus