Chief Marketing Officer - FT Freelance - Americas/Europe

Role Overview

We are seeking a highly experienced Chief Marketing Officer who specializes in:

• rapid consumer growth
• influencer partnerships
• content + social virality
• luxury positioning
• brand storytelling
• creator ecosystems
• pre-launch hype cycles
• community-driven marketing

You will own the entire marketing engine from pre-launch to global expansion, building COMPANY into the ultimate status-flex brand.

Key Responsibilities

1. Growth & Acquisition
Architect a scalable, multi-channel growth strategy for pre-launch, launch, and post-launch stages.
Build viral loops, waitlist mechanics, and scarcity-driven conversion funnels.
Design growth systems that amplify exclusivity, not volume.
Oversee rapid user acquisition across target markets:
high-net-worth men and exceptional beauty-standard women.

2. Social Media & Creative Direction
Own COMPANY’s entire social identity and tone: luxury, mystery, prestige, velvet-rope exclusivity.
Lead content strategy across TikTok, Instagram, YouTube Shorts, and emerging platforms.
Build a content engine that produces high-performing clips, lifestyle visuals, and unique brand storytelling.

3. Influencer & Creator Strategy
Build high-leverage influencer campaigns without making the brand feel “influencer-y.”
Identify elite female talent (models, beauty creators, lifestyle women) for strategic partnerships.
Recruit male creators in luxury, finance, lifestyle, and wealth spaces to drive target audience alignment.
Establish viral “moments” via thought leaders, niche influencers, and reputation-building channels.

4. Brand Building
Develop and protect COMPANY’s brand identity:
elite, private, discreet, expensive, aspirational.
Translate the brand bible into marketing output, creative assets, and all communication touchpoints.
Guide cinematics, video campaigns, events, and high-touch creative work.

5. Community, PR & Reputation
Craft early PR and narrative arcs around exclusivity, waitlists, rejections, and acceptance culture.
Build relationships with press, luxury publications, podcast hosts, and cultural tastemakers.
Orchestrate selective viral controversy (e.g., strict acceptance policies, beauty standards, wealth verification) while protecting brand integrity.

6. Leadership & Team Building
Hire and lead a high-performance marketing team (content, growth, paid media, partnerships).
Manage agencies and creators, prioritizing high-output operational efficiency.
Establish KPIs, dashboards, and repeatable marketing systems.

Required Experience

• 7+ years in consumer growth, social marketing, or brand leadership
• Proven track record scaling consumer products—especially in apps, marketplaces, lifestyle, luxury, or membership brands
• Deep understanding of viral content, influencer-driven marketing, and social storytelling
• Experience building waitlists, referral loops, and scarcity-driven funnels
• Ability to lead brand development for premium or luxury products
• Strong network in creators, influencers, agencies, social editors, and viral content strategists
• Exceptional creative instincts + data-driven decision making
• Startup experience strongly preferred
• Understanding of high-net-worth consumer psychology a major plus

Ideal Candidate Traits

• Thinks in virality, momentum, and culture—not traditional advertising
• Obsessed with exclusivity, luxury storytelling, and high-aesthetic branding
• Understands both sides of COMPANY: wealth and beauty
• Can produce content direction that feels like:
• mystery + power + elegance + social FOMO
• Builder mentality: scrappy, inventive, strategic
• Can move fast and create hype
• Has experience scaling something from 0→1→100
• Comfortable leading both creative and analytical sides
• Thrives in secrecy, early-stage ambiguity, and high stakes

What Makes This Role Exciting

• Build the world’s most exclusive dating society from day zero
• Architect a brand with massive cultural upside
• Lead pre-launch hype and shape COMPANY’s public narrative
• Work directly with founders to define strategy and experience
• Create something people talk about, aspire to, and flex publicly
• Huge upside potential with brand equity + growth trajectory