Brand & Marketing Lead

We’re hiring a Brand & Marketing Lead who can both think strategically and execute practically. You’ll shape our visual identity across packaging, web, social media, product catalogs, and digital platforms—while managing and overseeing a lean creative team (freelancers, contractors, or agencies as needed).

This is a remote role, but you must have a strong grasp of modern American branding aesthetics. this is about taste, not location.
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Responsibilities:

Develop and refine the brand identity, tone, and visual language

Oversee creation of:
New brand-aligned website (DTC + Amazon pages)
Product packaging & inserts
Social media identity & content direction
Digital & print catalogs
Execute light design, content, or coordination work yourself when needed
Source, vet, and manage a small team of cost-effective overseas creatives
Maintain high visual and brand quality control
Collaborate directly with company leadership to align marketing with growth goals
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You Are:

A hands-on brand builder with at least 5 years of experience

Someone who’s executed and managed brand work, not just directed it

Comfortable juggling strategy and execution

Known for good taste, creative judgment, and follow-through

Strong in creative direction, content development, packaging, and storytelling

Comfortable working independently, yet thrive on collaboration

Organized, deadline-driven, and results-focused

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Bonus Points If You Have:

Experience in consumer products, retail packaging, or Amazon brands

Familiarity with tools like Canva, Adobe Suite, Webflow, Shopify, or Klaviyo

Past experience managing offshore freelancers

Solid writing or content skills for overseeing messaging