B2B Content Marketing Specialist

Role Overview

We are seeking a dynamic B2B Content Marketing Specialist to drive our content strategy and lead generation efforts. This role is ideal for a creative and resourceful individual who excels in crafting compelling content that resonates with business audiences. You will be instrumental in building a content engine that not only raises brand awareness but also generates tangible leads.

Responsibilities

• Develop and execute a content marketing strategy that effectively drives lead generation and supports business objectives.
• Create engaging and impactful content tailored to B2B audiences, particularly on platforms like LinkedIn.
• Ghostwrite content for founders, ensuring alignment with their voice and brand messaging.
• Utilize AI tools such as Claude, ChatGPT, and Midjourney to enhance content creation processes.
• Analyze content performance metrics to optimize strategies and improve lead conversion rates.

Required Skills

• 3-5 years of experience in B2B content marketing, preferably within a founder-led or services company.
• Proven track record of building content engines that drive leads rather than just increasing brand awareness.
• Deep understanding of LinkedIn and effective content strategies for the platform.
• Ability to write convincingly in another's voice, with experience in ghostwriting for founders.
• Familiarity with AI tools for content creation and enhancement.
• Strong analytical skills to track and measure content performance and pipeline impact.

Nice to Have

• Experience working with limited resources and achieving significant results.
• Innovative and adaptable approach to content marketing challenges.