Analytics Engineer

Role Overview

Join Overgo, a luxury hotel booking membership platform, as an Analytics Engineer to ensure our analytics stack is optimized and our funnel dashboards are operational before our v2 launch on August 12, 2026. Your expertise will be critical in setting up the infrastructure needed for effective paid acquisition.

Responsibilities

• Configuration Audit: Conduct a thorough audit of our tracking setup, including PostHog, GA4, and GTM. Identify and document issues with severity levels and recommend fixes.
• CAC Infrastructure: Develop a system to accurately calculate customer acquisition costs (CAC) by channel, ensuring end-to-end UTM tracking and effective attribution from ad click to conversion.
• Funnel Dashboards: Create PostHog dashboards to analyze user drop-off points across key funnels, segmented by traffic source, and provide drop-off analysis.
• Deliverables: Deploy fixes to staging, ensure dashboards are live in production, and provide comprehensive documentation. Conduct a walkthrough call with our in-house engineer.

Required Skills

• Proven hands-on experience with PostHog, GTM, and GA4.
• Strong analytical skills with the ability to audit and optimize tracking setups.
• Experience in setting up customer acquisition cost tracking and attribution.
• Proficiency in building dashboards for user funnel analysis.

Nice to Have

• Background in working with Vue.js or Single Page Applications (SPA).
• Experience in setting up CAC and attribution tracking from scratch.