Upwave
analytics platform for brand marketers
Hybrid
Some members of the team work remotely, while others are co-located in one or more offices.
👥51-200
📍San Francisco, California, United States
Upwave

About Upwave

About Upwave
About Upwave
About Upwave
About Upwave
About Upwave
Upwave is a marketing analytics company providing brand marketing measurement tech to the world's leading brands, agencies, & publishers.

What Upwave is building

Upwave product / service
Upwave product / service
Upwave product / service
Upwave product / service
Upwave product / service
a visual platform for collaborating on projects, portfolios, risk management and daily tasks

Technologies used at Upwave

Back-end (3)
Front-end (3)
AWSAWS
MysqlMysql
NoSQLNoSQL

Company culture

Unusually Caring

Celebrates others’ milestones, values others’ identity, goes out of the way to know colleagues, respectful of others’ time and perspective and gives others the benefit of the doubt.

Bias Toward Action

Believes done is better than perfect, when sees a problem, addresses it without being asked to, honors commitments: does what they say they’ll do, doesn’t let discussion of a problem outlast time to solve it, and no task is beneath them.

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Funding rounds

Total Funding

Total Funding

$28.7M
Last funding round type

Last funding round type

Series B
Company type

Company type

For Profit

Upwave news and updates

Upwave launches Brand Impact Report

Upwave, the leading analytics platform for brand advertising, announced findings from its very first Brand Impact Report to help brand advertisers see the latest full-funnel brand performance trends and make informed optimization decisions.

Nov 21, 2022 | martechseries.com

Upwave recognized as Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America

Today, Inc. revealed that Upwave, the leading analytics platform for brand advertising, has been named to the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

Aug 17, 2022 | globenewswire.com

Upwave partnered with Kinetiq on May 19th 22'.

Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Kinetiq, a leading TV intelligence platform.

May 19, 2022 | globenewswire.com

Upwave launched Brand Effects module on May 4th 22'.

Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module.

Jan 1, 2022 | globenewswire.com

Crackle Plus, LLC partners with Upwave

To further provide brands with more measurable data, Crackle has partnered with UpWave, the leading analytics platform for brand marketers across social, linear and digital.

Jan 1, 2022 | stockhouse.com

Upwave partners with Kinetiq Ltd

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform.

Jan 1, 2022 | martechseries.com

Upwave launched joint study The Impact of Attention on Brand Lift on Jul 18th 22'.

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.”

Jan 1, 2022 | pressrelease.cc

Upwave hires Joseph Zahtila as lead global sales and customer success

Former Kantar and RealEyes exec Joseph Zahtila has joined Upwave (formerly known as Survata) as Chief Revenue Officer (CRO), to lead global sales and customer success.

Jan 1, 2022 | mrweb.com

Upwave Invests to Expand Its Full Suite of Brand Analytics Solutions

Upwave’s newest technology acquisition follows the sale of its legacy Instant Insights product and expands search analytics capabilities for brand measurement

Jun 17, 2021 | MarTech Series

Upwave Announces Launch of Customer Lift

rackle Plus and Others Can Now Assess Impact from Awareness to Customer Acquisition for CTV and other Brand Campaigns

May 26, 2021 | MarTech Series

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics

May 19, 2021 | MarTech Series
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