About Ritual
What Ritual is building
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RubyGoCompany culture
Get gritty
We roll up our sleeves and get stuff done—period.
Embrace the no's
When someone says no, it just means it hasn't been done before.
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Ritual news and updates
Ritual partners with Whole Foods Market Inc.
Ritual has announced that it’s formed a partnership with Whole Foods to become the company’s exclusive retailer.
Sep 21, 2022 | fastcompany.comRitual hires Ken Harward as Studio Director
Ritual is excited to announce the appointment of long-time employee and industry veteran Ken Harward to the position of Studio Director.
Feb 22, 2022 | ritualistic.comRitual hires Lindsay Dahl as chief impact officer
Ritual, a health-meets-technology supplement brand, named Lindsay Dahl as the new chief impact officer.
Jan 1, 2022 | happi.comRitual Adds Plant-Based Protein Shakes to Line of Supplements
Instead of burgers, Culver City-based Natals Inc., doing business as Ritual, is marketing a plant-based protein shake powder. Launched in May, Ritual’s Essential Protein line consists of three sugar-free, vanilla-flavored products, each aiming to serve a different demographic: young adults, those 50 and over, and pregnant or postpartum women.
Jul 12, 2021 | Los Angeles Business JournalGeorgian Partners Growth LP invested into Ritual in $71M on Jan 1st 18'.
The publication also noted the raise is believed to come at a lower valuation than Ritual’s $90 million CAD Series C round led by Georgian Partners in 2018.
Jan 1, 2020 | betakit.comRitual has issues with scrutiny for some of its advertising practices
Almost a year after facing scrutiny for some of its advertising practices, vitamin company Ritual is shifting its marketing strategy to earn consumer trust.
Jan 1, 2020 | glossy.coFemale-Led Ritual Raises $25M More For Vitamins Tailored To Women
As a mom-to-be, Katerina Schneider was disappointed in her choices of prenatal vitamins. The ingredients, she found, were questionable and not up to her standards. So the former venture partner at Atom Factory started her own vitamin company.
Feb 5, 2019 | crunchbase newsGeorgian Partners Growth LP invested into Ritual in $90.4M on Jun 1st 18'.
Ritual, the Toronto-based food ordering app, continued its upward trajectory by announcing in June that it had raised $90.4 million in a Series C led by Georgian Partners.
Jan 1, 2018 | hockeystick.coMeet the Female Founders Behind America's Hottest New Companies
Schneider didn't plan on starting her company while she was pregnant--but it was taking vitamins during pregnancy that got her investigating how outdated they were. Most multivitamins are based on men's diets 60 years ago, not today, says Schneider, who previously led innovation at Universal Music and raised venture capital for Troy Carter's investment fund. With Ritual, she's reconstructed the components of a vitamin from the ground up: omega-3 distilled from algae instead of fish, with its own oil encapsulation system to maximize nutrient absorption, and no more folic acid--which, it turns out, roughly a third of women can't process.
Oct 1, 2017 | Inc.Ritual receives financing of $10.5M in Series A funding
Ritual has raised $10.5 million in Series A funding, led by new investor Founders Fund, with participation from existing backers Forerunner, Norwest Venture Partners, and Upfront Ventures.
Jan 1, 2017 | forbes.com